5 harsh truths about logo design you should know as a client
Sunjida Akter
Logo Designer | Brand Identity Designer | Help businesses create their brand, and values | Freelancer |
1. A logo is not just a pretty pictureIt's a strategic representation of your brand's values, mission, and unique value proposition
2. Simple doesn't mean lazy ,A simple logo is often the result of rigorous design process and editing
3. Your personal taste isn't the target audience's taste. Design for your ideal customer, not your own preferences
4. A logo must be versatileIt should look good in various formats (business cards, billboards, social media) and sizes
5. Cheap doesn't mean good, Invest in a professional designer who understands branding and strategy
One major issue is that new designers must be aware of some harsh truths about the logo creation process.
A Logo is Not the Whole Story.
A logo does not need to explain what the company sells, its location, and how many employees work there.
A Logo is the Who, Not the What.
Focus on what the company wants to convey to the viewer. What should they feel when they see the logo? In short, who are you, not what are you?
Adaptability is Key.
Designers may need to express themselves and make their logos complicated to stand out,to make your simple logos stand out, make them distinct with a unique twist only you can do.
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