5 Growth Lessons From the CEO of a 12x Inc. 5000 Company
By: Ali Donaldson
This Austin fintech knows a thing or two about sustaining growth.?
AffiniPay , a company that provides professional payment services for lawyers, accountants, engineers, and architects as well as legal case management software, has earned a spot on the Inc. 5000 for?12 consecutive years. Over the past three years--which was?rough for fintechs as the industry seesawed from venture capital?darling to valuation cuts and tepid deal flow--the company grew revenue by 182 percent.?Still, after more than a decade of generating outsize returns, CEO Dru Armstrong says AffiniPay, which launched in 2005, has no intention of slowing that trajectory anytime soon.?
"The fun part is figuring out what the new growth factors are. What's the new green field opportunity to go after?" says Armstrong, who founded her own startup and served as the CEO at other businesses before taking the leadership reins from AffiniPay founder Amy Porter in 2021. That includes developing new products, such as generative AI tools, currently in beta mode,?as well as expanding its core base of customers.?
Even with a client roster that includes more than 70,000 law firms and more than 10,000 accounting firms, Armstrong says there is still so much more of the professional services market out there for the company to capture. "Over half of solo and small firms still today have not adopted cloud-based legal practice management," she says.
Armstrong shares five of her growth hacks for other entrepreneurs and CEOs here.
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Congrats all around . From your friends #amara ! We know what an great achievement it is. To infinity and beyond.
Thank you, Inc., for featuring our CEO; we are truly lucky to have her at AffiniPay!
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9 个月What amazing practical guaranteed growth hacks ?????? Just too good to be available for free. Friends, please don't miss reading this piece. Thanks for sharing Inc. Magazine ??????