5 Great Examples Of Explainer Videos

Businesses that leverage video content on their landing pages can increase conversion rates by up to 86%. That's a lot of leads! An explainer video is an important asset for any business who has a story to tell. With the help of video content, you can turn big ideas into bite-sized, digestible pieces for your audience. Keep reading to learn more about why your business needs an explainer.

What are Explainer Videos?

Animated explainer videos describe the existing problem that your business solves with its product or service, why customers should choose you, and your call to action. When done right, explainer videos can also capture the essence of your brand's voice and instantly engage people with your business; all within 30 - 90 seconds.

What are the Advantages of Explainer Videos?

Explainer videos are targeted at a concrete audience for a particular purpose. Being direct with your prospective clients is one of the most important strategies to attract leads. Additionally, an explainer video can be optimized for social media, adding more assets to your marketing mix. You can find that the best explainer videos are animated. Why? Animated videos include a lot of benefits, such as:

1. An?animated explainer video?can clarify even the most complex topic, while still holding the attention of your viewers.
2. Animated videos can provide you with unlimited possibilities to create a unique, creative, and engaging video — get customers excited about your business!
3. Animation is a more affordable way to create an explainer video versus a live action video with actors.

Types of Explainer Videos

These are 5 of the most popular explainer videos. It’s important to be able to differentiate between them so you can determine which one will be most effective for your business.

– 2D Videos

2D animated videos are characterized by the way they’re created - by their drawings. As the name suggests, they’re viewed as 2-dimensional as if the images are moving on a flat surface. 2D Animation is versatile and can be used for any industry.

– 3D Videos

3D videos have similar animation but are shown in three dimensions. 3D renderings are one of the most expensive yet effective styles of animation to showcase a complex product. If your product is not easily understood by a general audience, 3D videos are the perfect way to break down your product into digestible and visual pieces of information.

– Infographic Videos

Infographic videos are breakdowns of information into rectangular frames. These videos use a combination of graphics, text and movement to describe a business. These videos are great if your company is looking to identify specific pain points that your services or products address.

– Testimonial Videos

Testimonial videos show customers telling a positive story about a company. These explainer videos are effective because they establish a point of authority promoting your brand. Having multiple testimonies from different sources will help build credibility for your company and attract more leads.

– Mixed Media Videos

Mixed media explainers feature live action scenes as visual focal points along with animated motion graphics. They can also display actors promoting the product or service through a scripted scene or with the use of stock footage. Mixed media explainer videos are an ideal choice for companies offering a physical product or people-oriented service.

Have a video in mind? Contact Explainly today to learn more about which video fits your business' needs!