5 Google Ads Benefits that can change your business! - Get to know our new case study: Porto Vasconcellos.

Google Ads have become essential in Digital Marketing, but how can a business benefit from using them?

The advantages of Google Ads enhance the evolution of your business, as a Digital Marketing strategy can only become stronger by using this advertising tool. For this, it is essential to have an execution plan before starting any other steps, to define roles and objectives.

Google Ads allow a brand to create closer bonds with potential customers and develop targeted ads to promote its products or services.

The benefits are clear, but do you know them?

• Google Ads generates faster results in the short term:?When properly optimised, Google Ads campaigns can achieve faster results and secure good positions in search engines.
• Measurement of results:?By allowing the measurement of campaign results, it is possible to understand what can be improved and what should be maintained.
• Budget control:?Google Ads allows you to invest only what is within your reach while offering cost advantages compared to traditional advertising media such as television or radio.
• Targeting:?Proper advertising ensures that the product/service reaches the hands of those who truly desire it or haven’t yet realised their need for it.
• Increased visibility:?The Google Ads tool allows you to achieve more visibility through search. When a user searches for a certain topic, the brand will appear in the top results, projecting its visibility.

Brandtellers and Google Ads can help a business achieve its maximum potential among its target audience. Invest in your brand!

Brandtellers is a specialist in Digital Marketing.

Contact us and find out what we can do for your brand!

PORTO VASCONCELLOS #socialmedia #onlineadvertising #digitalmarketing

The history of Porto Vasconcellos dates back to the 19th century when, in 1879, José Teixeira Pinto Vasconcellos founded a wine export company that he single-handedly managed for several years. In 2011, over a century later, Quinta Dona Mafalda returned to its past and ancestral traditions of winemaking by Christie's Port Wine Producer & Shipper, Lda. This investment in restoration allows the estate to produce around 30,000 litres of wine annually, on approximately 7 hectares, distributing Port Wine worldwide.

SOCIAL MEDIA & ADS

The strategy developed and implemented for social media aimed to engage with the existing communities on these platforms, further promoting Porto Vasconcellos in the international markets. The posts and content created aimed to convey the brand's excellence, quality, and legacy.

Interaction campaigns were created for Facebook and Instagram posts. Additionally, fan acquisition campaigns on Facebook and website traffic campaigns on both Facebook and Instagram were also carried out. On Google, geolocation-based Search campaigns were implemented, with ads in Portuguese, English, and French to attract visitors to the Port Wine Cellars.

PRODUCT PHOTOGRAPHY

Following the guiding thread that aims to present Porto Vasconcellos as a brand with history, elegance, and excellence, a cleaner and more refined style was adopted for the photography and video work, while maintaining the irreverence accompanying it.

Brandtellers is a specialist in Digital Marketing.

Contact us and find out what we can do for your brand!