5 Golden rules of social media marketing
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There’s no doubt in anyone’s mind that social media is here to stay. Social media has been around for a long time, but it isn’t just Facebook anymore–social media can now come in many forms such as blogs, forums, business networks and photo-sharing platforms. If you’re using social media correctly it can be a powerful tool for your company! You can grow communities and develop new audiences with help from social networking sites or even generate sales through the use of microblogs or chat apps. The following Golden Rules of Successful Social Media Usage will show you how to get the best out of these sites by implementing them effectively.
Do your homework
The first thing you need to do is understand the platforms you want to use and how they can help your business. The key to?social media is engagement, so think about what you can provide that’s valuable to your community and give them a reason to follow you.
Keep it relevant
Once you have found the right platform(s) for your business, make sure that everything you post on them is relevant and interesting for your community. Try not to cross over between platforms; keep each one as specific as possible.
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Engage with your community
Social media is about engagement and interaction so make sure that you respond to comments and messages from your customers. People love knowing that their feedback is being listened to and taken seriously so it’s good for brand image too.
Be consistent
If you want to reach more people then you need to post regularly, but it’s important not to overdo it. Nobody wants an Instagram post every hour, so try and schedule your posts for the same time each day if possible.
Use hashtags (#)
Hashtags are a great way to help people find you on Instagram, as they will appear when someone searches for them. You can also use hashtags to make your posts more searchable, and these are particularly useful if you want to reach a wider audience.
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HR Manager at LinkedVA
2 年Read full article here:? https://bestinau.com.au/golden-rules-of-social-media-marketing/