5 Golden rules to remember when writing an award-winning copy!

Ever seen something written on a billboard and done a double-take?

Not with admiration, amazement, and awe, unfortunately, but with utter disbelief, who allowed you to write?

Let us all take a moment and brush up on the golden rules of what to do when writing a copy, a good one, one that makes people double-take for the right reasons.

Clarity of Thought:

Before you make someone else understand what the campaign is all about, get a clear idea of it yourself. No fancy words, no beating around the bush, just a clear and precise message that will catch your readers’ attention!

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Mind the Language:

Cliches, buzzwords, and trending jargon can be enticing, but we urge you to not give in! The audience always relates more to real writing that they can relate to. Find that genuine line of thought, and your target audience will surely follow you!

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Follow the Mandate-

From newbies to ace-pro writers, we all have our very own checklist, which we follow before putting our copies in front of the world, as we should! This saves us from many potential oopsie and heartbreak! Research thoroughly, craft calls to action with heart, and proofread to an inch of that copy’s life. Use AI if needed, we don’t gatekeep anything that would make your life easier!

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Make that Impression-

Remember when you were a big fan of stories growing up? Guess what, we all still love stories, which is why if you find the perfect flow of storytelling and add to it your brand’s facts, you have the golden ticket that can make your brand a crowd favourite with the right marketing. Now for tips on that, we would have to sit down another day, for sure!

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Tweak it Perfect-

Before you send your copy into the big, bad world of marketing, test the waters with your people. Test its acceptability, see if the idea is coming across properly, and see if it has hit the mark. If yes, then shoot for the stars. If not, then find out what isn’t working and accordingly tweak it, and then off to the stars you go!

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In conclusion, we just have one thing to say, write copies that make someone’s day while they are travelling on a busy metro or are stuck in a jam and chance to look at the advertisement with your copy on it. Dear Copy Personnel, you are a superhero of words, please use that power for the betterment of the world!?