5 Gen Z marketing strategies to implement in 2024

Personalize or perish

Sometimes, outdated marketing can really make a young person wonder - do they actually get me?

Gen Z thinks not so much; 8% feel that brands are still trying to grasp what we’re all about. That’s where personalized messaging comes in.?

By leveraging data insights, brands can authentically deliver personalized content that resonates with Gen Z audiences. They aren’t a monolith and want to see brands approach them accordingly. Whether through targeted advertising, customized recommendations, or personalized messaging, brands that can create tailored experiences are doing it right.?

Loosen the top button on your brand

Formality? Not their vibe. Gen Z thrives on casual, genuine conversation - even in promotions. So, throw out scripted interactions. Their generation values authenticity and genuine connections over polished corporate messages. Loosening that grip on your formal facade can help brands foster meaningful relationships with Gen Z consumers.

Optimize for social

Beyond Google, Gen Z is searching on TikTok, utilizing social media as a one-stop shop for shopping, searching, and scrolling.

Even Google knows it - nearly 40% of Gen Z would rather hit up TikTok and Instagram before hopping on a search engine.?

But what does this mean for brands? You should build content catered to Gen Z’s search engine of choice. Utilize features like TikTok's Keyword Insights tool and Instagram's search function to optimize content for social discovery.?

Don't be a wallflower

Sometimes, brands forget the ‘social’ part of social media. This is TikTok - not an audio-disabled Zoom meeting. Gen Z craves interaction with brands on social media platforms; their not just scrolling, their looking to engage.

Incorporating polls, quizzes, image sliders, and interactive infographics into your brand’s content strategy adds that extra ‘oomph’ that makes them want to stay. And in the attention economy, it pays to prioritize real-time interaction through live streams and Q&A sessions.

Be everything, everywhere, all at once

Kidding - but really, omnichannel presence is essential. We don't do silos; we want a seamless experience across all platforms. So, if you're not integrating your online and offline efforts, you're missing the mark. Connect social media campaigns to in-store experiences, utilize QR codes for mobile engagement, and personalize promotions based on online behavior.?