5 futuristic fashion AI trends to look out for
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Welcome back to Byte by ewiz Commerce, your weekly eCommerce digest curated for digital transformation enthusiasts. Navigate the complex world of digital commerce with us as we deliver insightful stories, trends, and strategies to drive your business's digital evolution.
?Spotlight of the day: How is Artificial Intelligence revolutionizing the apparel industry? ??
AI today is driving innovation and efficiency in every aspect of fashion eCommerce. Right from improving design processes to enhancing customer experiences, AI is seen reshaping the entire industry landscape, one piece at a time!
We had the privilege of hosting Samuel Alexander, Founder & CEO of C2C Fashion and Technology, on our podcast, where he shared fresh insights on ‘tech’ wear and the future of fashion with AI!
????And the not-so-green delight?
The fashion and apparel sector is known to cause environmental inefficiencies but with the advent of AI in the fashion industry, businesses have been able to drastically reduce waste, optimize resources, and create a greener future.
Let's explore these 5 phenomenal tech fashion trends
Trend 1 - Emotion-backed fashion
Technology in fashion will be harnessed to recommend outfits based on your ‘current’ mood.?
Using facial recognition & sentiment analysis, AI will suggest clothing that matches or elevates your emotional state.
How it works?
Data is collected through wearable devices and customer interactions to understand emotional triggers, preferences, heart rate, body temperature etc.
Further, a user’s social media interactions are analyzed and a sentiment analysis carried out to understand their emotions and reactions in real-time.
The outcome
Improved customer experiences owing to increased body positivity and comfort since people get to wear exactly what they’re supposed to wear at a given moment.
Trend 2 - Gadget charging garments
Tired of carrying a phone charger everywhere? Well, let your clothes juice up your devices on the go!?
How it works?
Everyday garments will be able to power up all your electronic devices using a lithium battery which is seamlessly woven into the clothing fabric.
Extensive studies and pilot runs are being done to explore this lithium-backed tech wear.
The outcome
This E-textile approach would help reduce environmental waste because of its dual functionality.
So if a consumer no longer wants to wear their 'tech vest' they can comfortably repurpose it & use it to only charge their devices—A sustainable solution that works both ways!
Trend 3 - Tech-infused fabrics that reduce stress & anxiety?
Fashion can help you ‘self-heal’ by lowering your cortisol levels.
Healing in style, much?
How it works?
Crystal fibers present in the clothing use body heat and transform it into infrared energy which is then redirected (back) into your skin.
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The outcome
Consumers have lower stress levels and a better quality of life!
Trend 4 - High-performance supply chains
Using predictive analytics and AI, fashion industries will be able to identify and mitigate risks such as production delays and quality issues in their supply chain, well in advance.
How it works?
Real-time monitoring of supply chains using AI proactively helps detect delays and bottlenecks.
This helps retailers make prompt fixes and avoid disruptions, if needed.
The outcome
Supply chains are now more consistent ensuring up-to-date information which helps reduce overproduction and increase overall efficiency.
Trend 5 - Interactive AI fashion parades
A trend that has gradually started catching up where fashion models are seen changing their outfit/design on the ramp in real-time.
What’s more exciting is that regular consumers in the near-future will be able to buy and wear 1 outfit in many ways backed by technology.
Ajio, an Indian fashion eCommerce brand has been experimenting with this fabulous idea.
How it works?
To start with, these tech clothes use dynamic materials and ‘smart’ fabrics that can change color, pattern, and texture based on pre-loaded settings and digital commands (like controlling your air conditioner using a smartphone)
There are microcontrollers and sensors embedded into the garment which respond to pre-determined human movement or gestures.?
So when models move on the ramp in a specific way or wave at the audience, their outfit shows “true colors” of tech!?
Hard to believe? You can get a feel here!
The outcome
This would generate a huge buzz in the media amplifying the apparel brand’s reach and visibility.
In fact, models can showcase plenty of designs in one go without multiple rounds of outfit change and fashion shows!
"Embracing this technology requires a bold digital leap. The real challenge lies in breaking free from the analog era. We can't afford to wait—either the traditionalists evolve with us, or we proceed without them. Clinging to outdated tech is a costly mistake" - Samuel Alexander
These are a few wild fashion transformations coming your way! But what about businesses that resist adopting AI or tech wear? Well, ignoring digital fashion technology wouldn’t be the smartest thing to do.
The next era of fashion is here—are you ready to evolve?
There are endless possibilities AI has created for the apparel industry. And will continue to do so, because you know, technology is not static, it just keeps getting better and more creative over time.
We wish you good luck! Keep exploring AI innovations for your fashion eCommerce business and watch your brand evolve into a powerhouse.
??? Let's talk
→ The mistake of clinging onto outdated fashion technology and how it can negatively impact your revenue
→ AI-backed opportunities you can look forward to for your eCommerce store
→ AI strategy and business consulting to stay ahead of competition
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