5 Free Digital Marketing Ideas for Any Business

In this current day and age, digital marketing is a must to get your brand name out there and boost your business. While digital marketing is an important pillar of your business, contrary to popular belief, you don’t need to spend thousands on your digital marketing campaigns.?

Here are five digital marketing ideas that won’t break the bank and can be used by any business!?

1. Create a free Google My Business account?

One of the first things you can do for your business is to create a free Google My Business account. With this account, you can create and manage your Google Business Profile (GBP). With a Google Business Profile, you can manage your business listing to help with search visibility on Google. Business Profiles also appear on Google Maps and in the local results of Google Search.?

Besides boosting your business’s visibility on the search engine, you can use your Business profile to share important business information with potential customers, such as contact information, opening hours, and links to your website. Customers can also engage with your Business Profile by leaving reviews and asking questions.?

Not sure how to start your Google Business Profile? Check out our Free Google My Business guide for step-by-step instructions on how to set up your business profile on Google.?

2. Build your audience and post on LinkedIn

Another great way to connect with your audience is through the power of social media. Putting effort into building your brand’s social media accounts and encouraging online engagement is an amazing way to grow your business. Being regularly active and posting relevant, trending content on your social media can require quite a bit of effort, but it is a great way to show your brand’s personality and build a following without spending.?

Looking at the different social media platforms, LinkedIn is often very underutilized. With a business profile on LinkedIn, you can engage in conversations and dialogues happening in your industry and share your content. Especially for B2B businesses, LinkedIn is a great social media platform to help build professional relationships and build a following for your business.?

3. Leverage email marketing

Email marketing is a great way to directly reach customers and prospects, and it is easy to set up and implement at no cost. With email marketing, you can engage new visitors and get them involved in your business, as well as maintain relationships with existing customers.?

Most email marketing platforms, like MailChimp and Hubspot, have a free subscription plan that you can use to start your email marketing campaigns.?

4. Free Ad promo credits with Google

Google Ads is one of the top choices for digital marketers in terms of paid advertising for businesses. There’s probably no need for an introduction to Google’s online advertising program, but just in case, Google Ads allows you to create online ads and have them appear at the top of search result pages to get displayed on other websites.?

You may have noticed that Google Ads are not free, since the platform works on a pay-per-click (PPC) basis. However, Google is currently giving out free Ads credits for new users. You could also get free Google Ads promo codes from some service providers, such as BlueHost or Squarespace.?

5. Set up your own vCard with Flowcode

A vCard is basically a QR code created by Flowcode specifically for business cards, that contains all your contact information, such as your email, phone number, socials, company website, and more. With a vCard printed on your business card, you increase your chances of being contacted by potential customers.?

With a vCard, potential customers can scan your card and save your information online. It also means that once someone scans your QR code, they are included in your sales funnel and you can manage these contacts with Flowcode. You can head to Flowcode’s website to learn more or create your free code today.?

Get started with digital marketing ideas

Digital marketing doesn’t have to cost you an arm and a leg just to get your brand out there, but it does require some consistent effort and some ounce of creativity to make the most out of these free marketing ideas.?

Need help with your digital marketing efforts? Reach out to us to discuss your current situation and the best digital marketing plan for your business.?