5 forthcoming Digital Marketing tendencies. What is in it for you?
5 forthcoming Digital Marketing tendencies. What is in it for you?
As New Year is full of promises, team at ICR LTD looked into upcoming Digital Marketing trends and highlighted the most important ones for 2017:
1. Crucial changes in Cybersecurity
Cybersecurity is an issue impacting a huge part of business regardless its size. The perception of online security from consumer’s perspective will change as the growth of connectivity will show that companies are no longer able to protect consumer data. The popularity of encrypted message platforms such as Signal and Telegram will rise because of the growing consumer concern about their data.
2. Augmented reality for everyone
Despite the fact that the Pokémon Go is past its peak, augmented reality market should increase as many other similar games are about to appear.
3. Digital assistants around us
Siri, Cortana, Alexa and Google Assistant are more than mobile messaging apps. Implementation of natural language processing and artificial intelligence should increase digital assistant’s ability to satisfy customer needs.
4. Cable-free home environment
It is believed that the biggest change to the TV industry is about to begin. As the number of people unsubscribing from cable TV continues to increase – media owners will have to find new ways how to reach their audience.
5. Virtual Reality headset
If you have already tried a Virtual Reality headset, you can easily understand how incredible the device is! Publishers know that the gadget can give wonderful experiences for us and they will do their best to maximise their potential.
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