5 features your website should have!

When guests choose your restaurant, your website is often one of the first things they see. Recent studies show that most diners research restaurants' menus online before they visit them to check what they would like to order. That's why it's so important to have a well-designed website.

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How to start??

Be present! A website with a digital menu is essential but that's not all! You should also have your own social media profile where you'll be posting regularly. Having a good connection with your followers is key to maintaining loyal clients. Don't forget about Google - it's the first place where clients will search for your place. Be sure you put there your name, address, website, telephone number, email address and photos!?

5 things your website should have!?

Esthetics

Your website might be basic but if it's nice and polished it will attract attention and make your customers aware that the restaurant is functioning well. Thanks to a website tailored to the type of your business, with well-designed elements: fonts, headers, colors and high-quality photos, you get a loyal client. You should remember that a nice website does not mean overdone, with an excess of content and graphics. The less is more.

Contact info?

There is nothing more important on a restaurant's website than contact information. It is necessary to put a current phone number, e-mail address and links to social media where a potential customer can also contact your restaurant.

In addition to the basic information, add also those about the opening hours, booking options, payment options, the possibility of bringing pets and whether the restaurant has a children's corner.

Menu?

How not lose customers? First of all, put a menu on the website. Up-to-date, with a clearly defined food composition, weight and price. Mark the dish - whether it is spicy, vegan, for children, etc. Do not forget about the pictures! Beautiful photos of appetizing dishes are the basis of the restaurant's website.

Ordering system?

Don't forget about the online ordering system. This will not only help you increase the number of orders, but also organize the management of the restaurant. Thanks to your own sales system, you will save on commissions fee and you will be able to focus on developing your business. At the same time, you build your customer base, efficiently manage the supply network and easily settle accounts with drivers. The possibility of ordering online on the website must be visible and, above all, constantly functional. You cannot afford to make mistakes at the ordering stage or with payments. Such situations will discourage the customer from placing another order and will not return to your restaurant.

Mobile App

Customers who prefer making orders thru the phone will surely appreciate that they can order them directly from your app. If it is functional and quick to use for them, they will order more often. A dedicated application will allow the user to order in your restaurant without logging in, without waiting and without having to enter the delivery address each time. It is a great business and marketing tool.

What's more??

You can't forget that a lot of people browse the restaurant menu by using their phones, so your website must be adapted to mobile devices - it must be responsive. Each element visible on the phone screen must be visible, well-matched and not overlap with other elements. Additionally, if you have an online ordering system, you should follow the entire order path and check whether the customer will encounter technical problems along the way.

There are still many technical factors that will prevent you from losing your customers. We know that a restaurateur deals with many matters at once - from personnel and financial matters to ordering goods for a restaurant, and often also preparing dishes on their own. They don't have time to oversee the topics related to the appearance of the website.

Therefore, it is a good move to entrust the technical topics related to the website and online ordering system to professionals. They will take care of not only the visibility of the website, but also its appearance and functionality.