#5 Fashion Logistics in IMEA: Meet Ashique uz Zaman

During the next weeks, we will delve into the world of Fashion Logistics across the globe within the Hellmann organization. Today, we have the pleasure of speaking with Ashique uz Zaman , based in Bangladesh, who spearheads the development of the fashion business within the IMEA region. With over 33 years of experience in the logistics industry, Ashique shares his journey from a shipping line to his current role at Hellmann Fashion Logistics.

Hello Ashique, can you share a bit about your background and how you got started in the logistics industry, particularly in the fashion sector?

My career started with a shipping line, and over the years, I transitioned to the Airline Cargo industry and then to Freight Forwarding. Working in Bangladesh, a major exporter for textiles and fashion, all my roles were inherently tied to the fashion industry. Hellmann Fashion Logistics has been the culmination of my journey, dedicating my efforts to this dynamic field.

What is your role within the team and in your region?

At the moment, I am responsible for the development of the fashion business in the IMEA region. I also provide support for operations and solutions needed by our customers, who are primarily based in the west, while IMEA serves as the manufacturing hub.

Tell us about how the IMEA region has developed in terms of fashion and fashion logistics.

Over the last few years, the IMEA region, which encompasses the Indian Subcontinent, Middle East, and Africa, has undergone noteworthy transformations. Notably, the Middle East's substantial investments in logistics infrastructure have propelled it to become a global fashion center. In Africa, strategic efforts to overcome logistical challenges are evident through improvements in transportation networks. Meanwhile, the Indian subcontinent has experienced enhanced logistics, particularly in the domains of textile production and export. These developments underscore the region's commitment to growth and efficiency across diverse facets of the fashion industry.

What are the general challenges faced by your customers in your region?

Undoubtedly, one of the most pressing challenges in our region pertains to shipping logistics. The intricate process of procuring accessories and trims from the Asia-Pacific region, destined for the European Union and the Americas, poses a significant time constraint. The procurement of these vital components, which are intrinsic to the fashion production process, demands meticulous planning and synchronization. However, despite the careful orchestration, manufacturers often find themselves operating within an exceedingly tight window once the production phase is complete. The delicate balance of timelines in the shipping process underscores the need for strategic solutions and agile supply chain management in navigating the complexities of the fashion industry in our region.

In your experience, what are the key challenges currently faced by fashion brands in terms of supply chain and logistics in your market, and how do you navigate them?

Key challenges include worker and labor unrest, the availability of skilled workers, weaker infrastructure, and longer transit times for some manufacturing countries. Navigating these challenges involves meticulous risk assessment, diversifying modes of transport, digitization for enhanced visibility, and prioritizing sustainability as a social responsibility and customer demand.

?Can you share a success story or case study where you successfully optimized a fashion brand's supply chain? What strategies did you implement?

We successfully implemented of a quality inspection solution for our customers at the origin of their supply chain. By conducting rigorous quality inspections early in the process, we not only ensured adherence to the highest standards but also generated significant cost savings for our clients at the destination. This forward-thinking initiative not only streamlined the inspection process but also demonstrated our unwavering dedication to enhancing efficiency and delivering value throughout the entire supply chain.

Given the ever-changing nature of the fashion market, how do you stay adaptable and help your clients navigate unforeseen challenges in their supply chains?

I think adaptability is essential, grounded in ongoing learning and innovation. Practical risk assessment, diverse transport methods, digital improvements for better visibility, and a commitment to sustainability are key elements to navigate challenges and stay ahead.

Thank you for your time Ashique! Is there anything else you would like to share before we say goodbye?

The IMEA region is a rapidly growing economy, swiftly transforming to compete efficiently with other regions. The future holds exciting possibilities for the fashion industry in this dynamic part of the world. If you're exploring logistics solutions or navigating challenges in this ever-evolving landscape, I look forward to supporting your business and contributing to your success.

For more information about Hellmann Fashion Logistics in IMEA, visit www.hellmann.com/fashion or contact us directly:

Ashique uz Zaman

[email protected]