5 Facets of Digital Marketing

Many people believe that digital marketing is just SEO and PPC, but there are far more channels than that and your business goals determine which ones are the best for you.

SEO

The grandfather of digital marketing is search engine optimization. As Google’s algorithm has changed, so has SEO and it requires constant updating because what worked a year ago might not this year. The goal of SEO is to use quality keywords and positive user experience and content to increase your rankings in organic search results. SEO is a journey that requires deep analysis and constant attention. It’s not a quick fix and can take weeks or months for Google to react to your changes.

PPC

Pay per click is a form of advertising where you set a daily budget for specific keywords and you bid on ad placement. There are many different types of PPC ads including search, mobile, video, shopping and display. Google uses AdWords, but there are many other platforms including those on social media. If you want immediate traffic and conversion and don’t mind spending money, then PPC might be right for you.

Email Marketing

Email marketing is one of the oldest digital marketing techniques, but it’s also one of the most effective. You craft compelling and effective emails and send them to a list of addresses you’ve collected. Since the addresses are from people already interested in your product of service, a well-crafted email marketing campaign can bring them back to your site. Any business that wants to collect emails addresses should consider email marketing.

Social Media Marketing

Facebook, Twitter, Instagram, Pinterest and countless other social media platforms bring people together and lets businesses show their more human side. Conversions aren’t the main goal of social marketing and instead it’s engaging and bringing your company closer to its customer base. Funny posts, beautiful pictures and responding to reviews and comments can improve trust in your brand and ultimately lead to more conversions. If you want to connect with customers, then social media is a worthy investment.

Content Marketing

Google loves quality authoritative content and so do your customers. Create content that answers popular questions or informs your customers and send it out on your social media channels. Craft content for other websites with your link and bio, to further advertise your content. There are many ways to get your content seen by people and it’s becoming one of the leading methods of digital marketing.

DCM are experts in all forms of digital marketing and can help you craft the perfect campaign using multiple channels. We’re ready to build your business with you, so contact us today.