5 Facebook Updates to Prepare for in 2019

The one constant in social media marketing is that things are always changing, and this is especially true on the world’s largest social network, Facebook. Even more interesting these days is that when Facebook makes a change, there is a trickle-down effect to Instagram, which is especially true in regards to advertising.

The fine folks at Facebook have released some great updates we should look forward to in the coming months – updates we should keep in mind when planning our 2019 strategies. To help keep you up to date, here are five new Facebook updates that you need to know about for 2019.

Augmented Reality Ads

With Augmented Reality Ads, brands will be able to build deeper connection with users by helping them interact with, and visualise, different products and experiences within the Facebook platform. As you can see, the ads will enable users to quickly access the Facebook camera to test your offerings via a “Tap to try on” call to action.

Facebook Stories Ads

Facebook Stories Ads will also enable brands to create new experiences for via the platform’s Stories option. Facebook Stories hasn’t taken off the way Instagram Stories has, but this type of full screen creative is very popular right now, and Facebook Stories ads will provide more options to reach people across both platforms.

Facebook Page Recommendations

You may have already seen this, but Facebook Page Reviews have been updated to recommendations. The update aims to provide Page visitors with a better understanding of what they can expect, based on previous customers’ experiences, which adds an extra level of transparency to the feedback.

Video Creation Kit

No video? No problem – Facebook recently launched a new video creation kit which enables you to turn your existing photo assets into mobile optimised videos. They are easy to use templates that include text options also.

Value Based Lookalike Audiences

Lookalike Audiences are great, but how much better would they be if you could identify and target people similar to your customers based on online and offline behavior.

Callum Stringfellow - Limitless Digital