12 Facebook Marketing Tools to Grow Your Business in 2023

We all want to make the most of our Facebook marketing campaigns.

But oftentimes, we don’t know exactly where to start. Alternatively, we don’t have the resources to do it.

This is exactly where Facebook marketing tools come in handy.

For the longest time, brands kept investing money into Facebook ads to improve their performance on the platform.

Soon though, a number of Facebook marketing tools started cropping up.

These tools are a game-changer.

From content creation to publishing to analytics, they can help you from start to end.

So, in this post, we will share a list of our favorite Facebook marketing tools, their features, pros and cons, and more.

Ready to grow your Facebook marketing ROI?

The Top 5 Facebook Marketing Tools in 2023

As of July 2022, Facebook had more than?2.8 billion?active users.

And what does that mean for businesses?

Heaps of opportunities.

Think about how a huge chunk of your target audience is probably hanging out on Facebook every single day.

This is what makes it all the more important for you to nail your Facebook marketing strategy.

The best way to do that?

Investing in the right Facebook marketing tools.

As you go deeper into this article, you’ll discover the best ones—both free and paid.

Whether you want to grow your following or boost engagement, you’ll find a tool that fits your needs just right. Let’s get started.

1.?ShortStack

ShortStack is one of the best Facebook marketing tools for creating contests, giveaways, and landing pages. Besides, it gives users real-time insights on views, traffic sources, shares, and more.

What else can the tool do, you may ask?

Let’s take a look at its key features.

Features

• You can use?ShortStack?to run and simplify drip campaigns on Facebook.
• The ability to build customized standalone landing pages and mini websites.
• Innovative games and challenges to engage customers.
• The option to distribute unique offers and coupons to customers.
• You can easily embed your promotions across multiple social media.

Pros

• A free trial is available.
• A wide variety of templates that can be filtered by category.
• Extremely responsive and helpful chat support.

Cons

• It can be a bit expensive for small businesses.
• It can take a while to get used to all the features.

Tool Level

• Intermediate/Expert

Usability

• This is one of the Facebook marketing tools that involve a bit of a learning curve at the start.

Case Study

• At the start of 2020, Victory Brewing Company initiated a marketing campaign that focused on their Monkey family of beers.
• The goal was to promote these beers, along with bringing a little laughter to their fans.
• The company chose to run a long-term contest with the support of?ShortStack. 21 prizes were awarded over a course of ten months.
• During that time, Victory Brewing Company was able to gather over 230K leads, along with 457 hashtag entries from Instagram and Twitter, thus successfully promoting the Monkey beers.

Price

ShortStack offers a free trial for 30 days with limited features. Once your trial ends, you can subscribe to one of the following paid plans:

• Business: $99/month
• Agency: $249/month
• Brand: $499/month
• Enterprise: Needs to be customized based on your requirements.

Pro Tip: The ShortStack for Teams feature will enable you to invite others to collaborate on Facebook campaigns within the same account.

2.?Agorapulse

Next on our list of Facebook marketing tools is Agorapulse. A?social media management software, Agorapulse can help you ramp up your Facebook presence effectively.

The best part?

Its free tool lets you create sweepstakes, contests, and quizzes easily.

As always, before investing in Facebook marketing tools like Agorapulse, you’ll need to explore its features in detail.

So, let’s do that.

Features

• One of the best Facebook marketing tools to discover trends about your brand via social listening.
• An Inbox Assistant that will organize your inbox automatically.
• The ability to plan, collaborate, and publish Facebook posts.
• Smart recommendations on your next social media move based on customer behavior.
• The option to track response times for every team member.

Pros

• Can post to multiple social media platforms from one screen.
• A simple and clean user interface.
• This is one of the Facebook marketing tools that have an exceptionally well-designed mobile app.

Cons

• Its integrations can do with some improvements.
• The content scheduling workflow could be faster.

Tool Level

• Beginner/Intermediate

Usability

• Like most Facebook marketing tools in this list, Agorapulse is very intuitive and easy to use.

Price

Interested users can try Agorapulse for free for 30 days. No credit card is required. Check out its pricing plans below:

• Free
• Standard: $49/month per user
• Professional: $79/month per user
• Advanced: $119/month per user

Pro Tip: Agorapulse has a number of free tools. The Agorapulse Academy and Facebook Page Barometer are especially worth checking out.

3.?MobileMonkey

Are you looking for Facebook marketing tools to take your Facebook Messenger marketing to the next level?

With MobileMonkey, you can easily create bots that work in web chat, SMS, as well as Facebook. You can also use it to send out Messenger broadcasts and automatically respond to comments on Facebook posts.

Read on to learn why it belongs to the list of the best Facebook marketing tools.

Features

• An omnichannel approach makes it possible to see conversations across messaging apps in a unified inbox.
• The ability to send notifications, promos, and updates to contacts in Facebook Messenger.
• The option to add an automated answering service to your Facebook page and capture critical information.

Pros

• Efficient integrations with various apps.
• A variety of resources in several formats including recorded videos, live chats, a Facebook community, and more.

Cons

• Extremely frequent updates can overwhelm users.
• The interface can do with some improvements.

Tool Level

• Beginner/Intermediate/Expert

Usability

• Despite the vast set of features, MobileMonkey is one of the easiest-to-use Facebook marketing tools.

Case Study

• Movimientos Sagrados, or Sacred Movements, wanted to generate high-quality leads for its meditation classes.
• They leveraged the MobileMonkey chatbot program to converse with prospects and address common pain points.
• Over time, the average class size increased by 50%, and acquisition costs went down by a hefty 87%.

Price

MobileMonkey doesn’t come with a free trial. It offers different plans for different products. For more details on pricing and information, it is best to contact their sales team.

Pro Tip: Confused about the tool’s features? Check out their website for free tutorials, tools, and training.

4.?Post Planner

Are you struggling to post good content consistently on Facebook? If that’s the case, Post Planner is one of the Facebook marketing tools you need to explore. You can use it to identify top-performing content, schedule posts, and level up engagement.

Post Planner is trusted by thousands of businesses from across the globe.

Why?

Because posts from the tool get?510%?more engagement.

Features

• You can publish posts on five of the biggest social platforms.
• The ability to schedule social media posts in seconds.
• Discover viral content on social platforms by sorting for virality, likes, or shares.
• Access the world’s largest web-database of quotes and conversation starters.
• An easy-to-use Library to store and organize all your content.

Pros

• One of the most intuitive and easy-to-use Facebook marketing tools.
• A wide variety of paid plans.

Cons

• There is no mobile app.
• You can only register one person on their lower-tier plans.

Tool Level

• Beginner/Intermediate

Usability

• Post Planner is easy to use for both experts and beginners.

Price

All of Post Planner’s plans come with a 7-day free trial. Check out its paid plans below:

• Starter:?$7/month
• Growth:?$27/month
• Business:?$47/month
• Agency:?$97/month
• Enterprise:?$197/month

Pro Tip: Use Post Planner’s ‘Recycle’ feature to queue old social media posts for reposting.

5.?Emplifi

Emplifi is a social media management tool that has a number of features that make it one of the most powerful Facebook marketing tools.

With Emplifi, Facebook marketers can easily manage multiple accounts from one central dashboard.

In addition, it offers an ad manager and social listening tools to help you ace your Facebook marketing strategy.

What else makes it one of the top Facebook marketing tools?

Let’s find out.

Features

• Smart social media scheduling tool to publish videos, carousel ads, images, posts, and stories.
• Predictive AI and content grading allow you to tailor content for your Facebook audience.
• Custom dashboard allows you to track key metrics across global and regional organic and paid campaigns.
• Social listening and competitor analysis.

Pros

• In-depth Facebook page insights.
• Shop Sync? syncs the Facebook catalog and social shops with inventory management systems.
• Allows you to segment existing customers based on their affinities and behaviors.

Cons

• Unlike most Facebook marketing tools, Emplifi does not offer customer support for content creation.
• Customer service needs improvement.

Tool Level

• Beginner

Usability

• The interface is simple and intuitive.

Price

Available on request.

Pro Tip: You can integrate Emplifi’s conversational AI with Messenger to streamline customer service.

6.?DrumUp

Next up in our list of Facebook marketing tools is DrumUp—a tool that streamlines the process of finding and posting engaging content consistently.

Just enter your keywords and the content API scours the internet for relevant posts and displays them in the content feed.

It not only finds engaging stories but ranks and queues them so that you can quickly share them on Facebook. After all, these are the features you would expect from top-notch Facebook marketing tools.

Features

• Sophisticated content recommendation engine helps discover engaging and relevant content for your target audience.
• Custom post scheduling.
• Option to post your blogs on Facebook and other social accounts by linking them.

Pros

• Provides hashtag suggestions.
• Easy to use Chrome and Slack extensions.
• Email and technical support available.

Cons

• The free account allows you to manage only one social account.
• Analytics are available only in the premium plans.

Tool Level

• Beginner

Usability

• One of the easiest-to-use Facebook marketing tools.

Price

Like most Facebook marketing tools, DrumUp offers a free trial and a free forever plan with limited features. The packages fall under three different categories:

Content Discovery API

• Starter:?$79/month billed annually
• Business:?Starting from $199/month

Social Media Management & Content Curation

• Free
• Starter:?$15/month
• Pro:?$39/month
• Business:?$79/month

All-in-one Content Marketing

• Level 1:?$495/month
• Level 2:?$995/month

Pro Tip: Utilize the tool's scheduling feature to optimize the timing of your social media posts.

7.?Canva

Looking for Facebook marketing tools that allow you to design and schedule posts with ease? You’ll want to explore Canva, a user-friendly graphic design tool that makes it easy to create high-quality visuals for your Facebook posts, ads, and videos.

With plenty of free templates and a drag-and-drop editor that you can use to create any kind of design you need.

Additionally, Canva’s wide range of tools and features make it easy to customize your designs to match your brand’s unique style.

Features

• Over a million free templates, stock photos, and graphics.
• 100 + brand kits to customize your Facebook posts.
• Schedule posts on Facebook and 7 other social platforms.
• Easily export your graphics in a variety of formats, including JPG, PNG, and PDF.

Pros

• Easy to create high-quality animations, videos, and graphics.
• Free forever plan.
• 24/7 customer support.

Cons

• Content scheduler, premium templates, and branding kit only available with the paid plan.
• Unlike most Facebook marketing tools, Canva does not offer analytics.

Tool Level

• Beginner/Intermediate

Usability

• Easy to use.

Price

Canva offers a free forever plan that comes with free templates and stock photos. To access advanced features, you’ll need one of the paid plans.

• Canva Free
• Canva Pro: $12.99/month per person
• BusCanva for Teams?(up to 5 people): $14.99/month

Pro Tip: Leverage Canva’s social media masterclass tutorials on creating Facebook cover pages, stories, posts, and graphics.

8.?Creatopy

Facebook marketing tools can come in various forms. Some help with content planning and others help you design visuals for your marketing campaign. Creatopy belongs to the latter category.

Even if you are a novice, you can create professional looking Facebook ads using Creatopy's user-friendly Facebook ad design tools.

Take a look at the features to see if it's one of the ideal Facebook marketing tools for your business.

Continue reading this article at Attrock.com