5 Explainer Video Types That Drive Better Brand Growth

Moving forward with our series of articles around the topic - Explainer Video Marketing, here’s a fresh edition of our newsletter that focuses on the different video types that brands can use.

If in case you’re viewing our article for the first time, click here to read the previous edition that was published last week and subscribe to the newsletter for fresh weekly editions.

So today, let’s understand the different styles that thousands of brands have used and witnessed decent growth in their marketing efforts.

If you look closely, explainer videos are a mini-world of creativity and animation in themselves.?

With each style promising to offer a unique perspective, brands have a variety of options to choose from.

What’s important is to figure out the best type because not every option might suit your brand’s overall assets or campaign requirements.

Aside from 2D, 3D, stop-motion, live-action, cut-out, screencast, infographic, whiteboard, commercial, and many other types of explainer videos, here are five of the best.

1. 2D Animation

Put simply, 2D animation is all about the manipulation of flat images into motion that are created in a two-dimensional setup.?

It is further bifurcated into types such as 2D icon animation, isometric animation, 2D character animation, etc.

For obvious reasons, 2D animation is the most common explainer video type as it is cost-effective, doesn’t involve too much complexity in terms of creation, and is widely preferred by brands.

This video type is used by brands for a variety of purposes such as product demonstrations, product launches, employee training, commercials, standard explainers, etc.?

Here’s an example video:

2. 3D Animation

2D animation video type involves only height and width in its elements. However, it’s not the same with 3D as this video type and elements as a whole carry a sense of depth and realism.?

This video type can simply be called a prime upgrade to the 2D style as here, the concept of detailing comes into the picture.?

In a broader sense, brands tend to deploy the 3D style more when they intend to communicate a brand’s story to a mass audience.

On the contrary, the 2D type is preferred because creating a 3D video is pretty expensive and time-consuming compared to 2D.

For your better understanding, here’s an example:?

3. Motion Graphics

While 2D animation focuses more on the character or storytelling aspect, the key force driving motion graphics are the catchy icons and visual elements that take up the center stage.

Motion graphic videos are mainly used in explaining products and are the key choice of industries such as SaaS, FinTech, Blockchain, Healthcare, etc.

Additionally, their use is widespread due to their ability to simplify complex terminologies through elements that help ease user onboarding and dashboard navigation.

To add weight to this explainer video type’s usage, it has been leveraged by top global brands such as Slack, Asana, CRED, Spotify, and the list continues.

Here’s an appealing motion graphics video example:

4. Whiteboard Animation

Whiteboard animation is another explainer video style where hand-drawn illustrations dominate a white background, usually accompanied by a voice-over.?

This evergreen style of animation is mainly used for engagingly communicating stories and concepts.?

In the era of rich icons and appealing explainer characters, whiteboard videos command a position of their own as they portray sketches created in real-time.?

Check out the example below:?

5. Stop-Motion Animation

This explainer video style is highly famous in the product industry as it allows brands to showcase a unique style of their product’s promotion.

Here, images are manipulated one frame at a time as the object moves between the many frames that are animated thereafter.?

After the images are shot, they are brought under one sequence where they are played at a rapid speed thus creating an illusion of moving objects in reality.?

The stop-motion animation style offers infinite opportunities for brands to exercise amazing creativity in terms of how a product is presented on a screen to the final audience.

Here’s how it’s done:?

Conclusion

Given that each explainer video type holds a certain set of characteristics, it becomes important for marketers or brand owners to make a relevant choice.?

And the decision of choosing a suitable style might get complex when you have so many options at your disposal.?

This is where you might require quick yet actionable assistance from an explainer video marketing expert.?

As an animated video production company, we can effectively help you make better decisions by guiding you so that your brand requirements are duly taken care of.?

Get in touch with us today and subscribe to this newsletter if you still haven't:)