5 Expert Content Marketing Predictions for 2017
Rand Fishkin, Sujan Patel and more share forward-looking insights on content marketing trends and tactics.
It seems totally crazy at this level in the game; however a number of content marketers still aren’t very effective at all. Certain, there are some brands and even SMBs killing it with awesome content on a consistent basis, but only 32% of B2B marketers surveyed by means of content marketing Institute currently have a documented content approach.
Even worse, only 30% say their companies are effective at content marketing. That’s down 8% from last year update.
Are we actually getting worse at content marketing?
Not necessarily, but the content landscape is getting a heck of a lot more challenging?—?that’s for sure.
I recently had a chance to participate in something honestly cool: Ahead-looking professional’s video on what’s to arise in content marketing in 2017.
Of course, in which we’ve been and where we're now are superb indicators of where we’re headed. It’s with that during mind that I endorse we’re going to see a ways fewer winners in the content marketing area, however a ways greater jackpots for folks who are a successful.
Rand Fishkin, founder of Moz, agrees and says, “In 2017, content marketing goes to be even greater difficult than its miles today.” He defined that the sheer range of recent entrants coming into the sector means that every single channel which can send site visitors (traffic) on your content is becoming way greater competitive.
Sam Mallikarjunan from HubSpot says we’re headed right into a content landscape where video is king. Now that search engines like google can surely see and “read” images, visible content turns into more vital as well, he advises.
Are you ready to up your content game and beat out the competition within the coming months? See the video below for predictions and useful recommendations from some of the brightest minds in content advertising and marketing, and use them to develop a greater successful content method for 2017.