5 Examples Of Successful Value Added Initiatives

In today's highly competitive business landscape, it's more important than ever to find ways to separate yourself from the competition.

The power of value added is a game-changer in this regard.

By offering unique and compelling value to your clients, you can differentiate yourself from others in your service area and build a loyal client base.

But what exactly does value added mean?

It refers to any additional benefit or advantage you provide to your clients beyond the service that you offer. This can be in the form of exceptional? client service, personalized experiences, exclusive perks, or even educational resources.

The key is to identify what sets you apart and capitalize on it.

By understanding your target audience's pain points and desires, you can tailor your value added offerings to meet their needs.

Core Services

The arrival of the Internet and digital technology, the opportunities to deliver value added services zoomed out of sight.

From simple blogging to complex online engagement and interactions, there is virtually no limit to features and services that can help us add value to our regular services.

Walking my talk, here is an example.

Last week, I introduced the Transformational Marketing Solution, a new service offering

The service itself includes three elements:

Assessment of Your Current Marketing Situation

This self-administered questionnaire helps clients identify their specific marketing strengths and weaknesses. As a stand-alone resource, not only can this questionnaire be customized to reflect clients’ individual situations, it can be reused and revised as needed, for as long as clients operate their businesses.

Both the ability to customize and the unlimited usefulness are examples of value-added features.

Laser Coaching Session

This coaching session focuses on a specific marketing issue. By maintaining laser focus on that issue, it is possible to help the clients uncover their best next step.

Laser coaching, a training and educational tool is not restricted by patent, copyright or any form of legal control.?

As a result, once clients have completed their laser coaching sessions, they are perfectly free to modify the format for their own use in serving clients. That’s another example of a value added feature over and above coaching support that clients receive from the service.

Priority Action Step

The laser coaching session will include pointing clients in an appropriate direction, one that will point them in an informed direction to initiate action to resolve or overcome the identified problem

By focusing on “one thing” we can minimize distractions and achieve greater results in less time.? This is the process by which one thing can be identified.

Like the questionnaire and laser coaching session, the “one thing” approach can be modified for clients' use in serving their own clients.? Yet another value added feature.

Value-Added Bonuses

As effective as laser coaching sessions can be, there is simply not enough time to help clients learn the skills and knowledge required to maximize the benefits of whatever solution has been developed.

To meet this gap, two educational resources are included … by way of value-added benefits.

How To Achieve Better Marketing Results Sooner

This eBook-based 10-lesson program will help clients learn what they need to know to generate more new business ... as soon as possible.

Regardless of marketing experience, this combination of information and self-study exercises will help clients generate that new business that they want and deserve.

A Masterful Guide to Marketing Your Services

This 8-session home study program helps clients understand the essential elements of marketing services.

To learn more about these value-added bonuses, click here.

Let’s conclude with a couple of quick questions: Which one feature described above will make the greatest contribution to your marketing?? How?