5 Essentials to Building a Strong Employer Brand

Aniisu K Verghese Ph.D.

I help organisations, leaders and teams to communicate with clarity, connect employees to the purpose, enhance reputations, and embrace change | Author | Speaker | Global Expert | Australia based | NDIS Worker Clerance

发布日期: 2023年11月1日

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Hello,

I am Aniisu, an award-winning internal communications and change leader helping individuals and organizations discover and develop their 'sweet-spot' through effective communications. As a Linkedin Top Voice for Internal Communications & Personal Branding, I offer insights, perspectives and solutions at the intersection of these two evolving domains. Organizations are an amalgamation of employees as 'personal brands' and when we include, involve and inspire staff as partners of change, together we can amplify our presence and advocacy.

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When it comes to creating a strong employer brand, it's crucial to look beyond just a catchy Employee Value Proposition (EVP). Is the EVP the first place to start? Definitely not.

What truly matters is having a solid strategy in place that addresses the fundamental aspects of your organization's branding goals. For instance, before focusing solely on developing an EVP, it's essential to ensure that you have the necessary basics covered. This includes having an active presence on social media, establishing a strong internal structure, and allocating a suitable budget.

To lay the groundwork for a successful employer brand, there are a few key steps that need to be taken into account:

A. Establish a Clear Philosophy: Define a clear set of values and principles that not only reflect your company's vision but also resonate with your employees.

B. Set Up a Solid Framework: Build a robust framework that outlines the overall strategy, clarifies responsibilities, and communicates the core message of your brand.

C. Strengthen Internal Infrastructure: Invest in creating a supportive internal environment, fostering open communication, and promoting employee well-being and development.

D. Form a Competent Team: Bring together a team of skilled professionals who understand your brand's values and are committed to achieving your organization's vision.

E. Manage Communication Channels: Exercise control over how you communicate both within your organization and with the outside world. Utilize social media platforms, targeted engagement efforts, and effective public relations to shape a compelling brand narrative that resonates with potential talent.

By following these steps, you can ensure that your employer brand not only boasts an attractive EVP but also maintains a strong foundation that supports its long-term success. This approach fosters a positive work environment and enables your organization to attract and retain top talent, paving the way for sustained growth and distinction.

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