5 Essential Steps to Launch Your Brand on Instagram
Ruslan Galba
CEO @ tegra.co performance marketing team. We’ve launched 10,000+ ad and email campaigns for brands like Onnit, Goli, AG1, Prestige Labs, Scanlan Theodore resulting in $200M+ in attributed sales.
Courtesy of @thegrowth.co
Here are some quick tips to help you start building your brand on Instagram.
Those are the common traits of all successful brands I see IG.
Really excited to start with the basics and dive deeper in my later posts.
1. Thoughtful IG Strategy
2. Define your Target Audience
3. Find your Brand Aesthetics
4. Craft a great Profile
5. Double down on Content
Big thanks for the inspiration: @hootsuite @morejanda @gdayfrank @deenoize @ui__ux @ui_gradient @uibysherms
Thoughtful Instagram Strategy
Think about why you want to grow your brand on Instagram. Maybe you want to:
- increase brand awareness
- boost product sales
- drive traffic to your website.
Knowing the Why will help you tell a compelling brand story and will drive your content strategy.
Define Your Target Audience
Things to consider:
- What is your target demographic?
- What is important to them?
- When and how do they use Instagram?
- What are their challenges?
Answering these questions will help you craft the right kind of Instagram content and bring in the right followers.
Find Your Brand Aesthetics
Make sure to maintain a consistent brand voice and visual identity.
Craft a Great Profile
Name: Up to 30 characters, included in the Instagram search, so you may want to include a keyword.
Username: Make it the same as your other social channels. This will make it easy for your followers on other platforms to find you on Instagram.
Bio: 150 characters to convey your brand identity and show new visitors why they should follow you.
Share Engaging Content
Easier said than done. The key is to always add value. Think: how is this content going to benefit my audience? The two types of content that perform best:
- Educational/informative
- Entertaining
Use high-quality visuals and aim for longer captions.
Bonus — useful tools for everyday usage:
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.
Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.
FlyWheel — is managed WordPress hosting built for designers and creative agencies.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
LetyShops - this service allows you to get a cashback of the amount spent on the purchase - up to 30%!
Crello — a free graphic design editor that helps create images for social media, print, and other web-based graphics.
Zadarma - cloud communications platform that offers the best VoIP phone system – IP PBX, virtual numbers in 90 countries.
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CEO @ tegra.co performance marketing team. We’ve launched 10,000+ ad and email campaigns for brands like Onnit, Goli, AG1, Prestige Labs, Scanlan Theodore resulting in $200M+ in attributed sales.
4 年Wanna skyrocket your business via converting marketing funnels and Instagram/Facebook/LinkedIn/Snapchat/TikTok ads? Or get a growth consultation? ?? Book a quick call with me ?? https://calendly.com/hellotegra/15min