5 ESSENTIAL FEATURES SHOULD BE IN A COMMERCIAL WEBSITE

Have you ever landed on a website and been completely lost? You have no idea where to find what you're looking for, and the whole thing is just plain confusing. Or maybe you've tried to visit a website on your phone, but it's all jumbled up and impossible to read.

These are just a few examples of what can happen when a commercial website doesn't have the essential features it needs. At IBTI, we've helped hundreds of businesses create and launch successful commercial websites. Over the years, we've learned much about what makes a website successful. And we're here to share that knowledge with you.

Here are five essential features that every commercial website should have–

1. Easy Navigation

Imagine you’re walking into a store, but there are no signs to tell you where anything is. You wander around aimlessly, getting more and more frustrated. Eventually, you give up and leave.

The same is true for websites. If visitors can’t find what they’re looking for quickly and easily, they’re likely to leave. That’s why it’s important to have easy navigation on your website.

These are a few things we always follow while developing a website–

• Clear & concise menu structure
• Descriptive menu labels for menu items
• Using breadcrumb trails to show visitors where they are on your websites
• A search function to help visitors find what’re they looking for

2. Mobile Responsiveness

More and more people are using their smartphones and tablets to browse the internet. Mobile traffic now accounts for over half of all web traffic.

If your website isn't mobile-friendly, you're missing out on a huge potential audience. And not only that, but visitors who have a bad experience on your mobile site are less likely to come back.

To make sure your website is mobile-friendly, you need to use a responsive design. This means that your website will automatically adjust its layout to fit the screen size of the device it's being viewed on.

3. SEO Friendly

Search engine optimization (SEO) is optimizing your website to rank higher in search engine results pages (SERPs). When your website ranks higher in SERPs, it's more likely to be seen by potential customers.

There are many different things you can do to improve your website's SEO, but the most important ones that we never miss–

• Use relevant keywords throughout your website content.
• Make sure your website is well-structured and easy for search engine crawlers to index.
• Build high-quality backlinks to your website.

4. Clear & Strong CTA

A call to action (CTA) is a statement that tells visitors what you want them to do next. For example, you might have a CTA that says, "Sign up for our newsletter" or "Buy now."

When writing CTAs, it's important to be clear and specific. Tell visitors exactly what you want them to do, and make it easy for them to do it.

5. Branding & Social Proof

Your website should be a reflection of your brand. It should use your brand colors, fonts, and imagery. It should also convey your brand's voice and tone.

In addition to branding, your website should also include social proof. This is evidence that your business is legitimate and trustworthy. Social proof can come in customer testimonials, logos of clients you've worked with, or awards and recognition your business has received.

So if your commercial website has these key features, it will be much easier to attract new visitors, build trust and credibility, and increase conversions.

At IBTI, we have a team of experienced website designers and developers who can help you create a commercial website that has all the essential features and meets your specific needs.

If you're ready to create a successful commercial website, contact IBTI today for a free consultation.