5 Essential Branding Tips

We learn so much with time and gain a lot of information, but it is always a good idea to review the basics. Check out the tips shared by our expert below.

What is branding for you?

#Branding is the designing and creation of the identity of a product. We create a persona that can be embraced by the consumers if it matches their needs/aspiration criteria.

What is the basic and important thing when it comes to branding?

Tip 2: It is very important to be crystal clear about who your brand would be if it were a person. Humans relate to #personality and values. So, brands need to create personal values for the product or service to have a great impact in the long run.

What can be the most frequent mistake one can make while practicing branding?

Tip 3: A common mistake people make while practicing branding is that they take it as "just" a #communication exercise. They forget to focus on the #subconscious impact of the brand on their audience.?

Any example of branding from your personal experience?

Tips 4: During the Nescafe campaign, we focused on selling more coffee in the summer. When it comes to communication, it was easy to communicate how to use Nescafe coffee. On the other hand, what we actually needed to communicate was: 1) convince our audience that they should have icy cold coffee right now. 2) Nescafe can easily satisfy their craving. The challenge we faced was being present in the right space at the right #time in the right format.?

A piece of advice for a newbie practicing branding.

Tip 5: Branding is essentially a #mind game. You must become one with the mind of a consumer. That's where the focus on #consumerinsights and consumer research becomes crucial. And nothing can replace meeting real consumers, where you see the real tango that happens between #brand and #consumer.