The 5 Essential Benefits of Google My Business

The 5 Essential Benefits of Google My Business

Thanks to today’s technology, it’s now faster and easier to promote your product or service. According to Search Engine Watch, 50% of the people who use mobile phones for local searches end up visiting a store. Considering almost everyone uses a smartphone nowadays, can you imagine the potential sales you can get just through organic search and Google My Business?

Creating, verifying, and properly optimizing your Google My Business account is an invaluable opportunity, which is why you should utilize this feature to its fullest extent.

1. GMB Allows You to Appear in Maps and Google Local Pack Listings

Notice the highly visible map and the list of business names that appear right on top of the page whenever you search for places on Google? That’s called the Google Local Pack, and there are two reasons why you should pay attention to it.

2. It’s Highly Visible

The Google Local Pack takes up huge real estate on page one of Google search results, and it’s the first thing any Google user will see after they type in their query.

It Enables Users to See the Information They Need at a Glance

The Google Local Pack is a Search Engine Results Page (SERP) which displays the places related to your search. It also includes a bunch of other relevant information that any potential customer might want access to — where it’s located on the map, the business’s contact number in case potential customers have additional questions or want to make a quick reservation, store hours, and even the establishment’s star rating. It’s a convenient feature for both the business and the customers.

3. GMB Allows People to Leave Reviews of Your Business

4. GMB Provides Insights That Give You Helpful Information

GMB is a value driver for your Google rankings. It not only promotes your product or service, it also helps you understand the market. Google is constantly proving that it runs the show.

How is this possible?

Google My Business comes with powerful features that provide insights on important areas to assist you in creating strategies and in making decisions. This tool enables you to access statistics and insights that can help determine where your audience is coming from.

Views

GMB can show you the number of views that your business profile, photos, and posts are getting. This is especially important to verify the effectiveness of your campaigns — whether they’re working well and getting the attention you want, or aren’t doing anything for your business.

Search Queries

GMB provides a report where you can learn and understand how consumers find your business. It shows how people are searching — specifically what keywords they input — to find your listing.

Knowing what keywords are relevant to your online presence can help you significantly boost traffic. For example, you can dominate relevant long-tail keywords to seriously increase clicks to your webpages. GMB can provide this information.

Engagement

GMB can show you just how your audience is interacting with your posts. It enables you to see what posts they share and what types of comments they leave. This way, you’ll have an idea of the types of material that work well for your business.

Audience

GMB has a section where you can find a summary of the profile of people following you. You’ll be able to check out the age groups, gender, and even the countries they’re from. These are all helpful when you’re building a campaign.

Clicks on Website Link

Did you know Google My Business can also show you the number of clicks on your website link.

Quantifying the information and knowing these statistics can help you create sound strategies. If you want to improve your audience engagement, website traffic, and boost company sales, you should take some time to study the numbers.

Want to continue reading? Go and read the full article: eclincher

Article Credit: eclincher

Follow for more tips and eCommerce services @Ecomet360 or connect with us at [email protected]