5 Emerging Trends to Watch in 2024

Ask a social media person their plan for New Year eve and they will tell you ‘To identify the emerging trends of the coming year’ and trust us when we say, that’s exactly the kind of thing we did on our New Year’s eve, because to stay ahead in the game is how to strategize the most amazing campaigns for your brands. Feeling a bit curious to find out, which are the major trends to watch out in 2024? Here’s a sneak peek

???? AI-AI & More AI While we have all seen on feed the AI generated images of us in various situations, rest assured, AI will take over 2024 as well. With the launch of generative AI, incorporating AI in our daily life is the new normal and it will take the center stage in 2024 with dynamic content recommendations, evolution in virtual assistance & enhanced personalization in areas like Social Media, e-commerce & streaming services

????Live Audio Podcasts 2023 has seen the rise of short form video content but 2024 will be more about audio podcasts. Creating dynamic listening experience will be something we look forward with eagerness and integrating collaborations, interviews and real-time interaction with audience is one interesting aspect we really want to explore

??? Storytelling with a Twist No matter which year we are in story telling will rule in every possible format. In 2024 we are looking forward to trends like VR and AR technologies to enhance the storytelling method. Another vertical will definitely be user-generated storytelling and cross-media narratives, where we look forward to include their side of the story and participate actively. So 2024, we are going to hear the lion’s side of the story as well. Excited?

????Community Building Building communities has always been an integral part of every social media channels, be it from Facebook & LinkedIn groups to broadcast channels. However 2024 will see more focus on niche, effective digital communities aiming at positive interactions & inclusivity.

????Mental Health is Priority Thanks to social media more & more people has come forward to spread awareness about mental health & wellbeing and 2024 will see more focus on this segment. From AI based mental health support to apps and mindful networks get ready to witness mental health taking the front seat in 2024. Even platforms like Instagram has included options where you can monitor your screen time and encourage mental wellbeing.

Tell us in the comment section, which trend are you most excited about?