5 Emerging Social Media Trends in 2024
Social Media Trends You Need To Know in 2024
Constant change is the one certainty in the ever-evolving world of social media. Even while trends change, this year was more about opening doors for innovation than it was about adhering to the standards.
In 2024, we expect a substantial increase in the focus on individuality and transparency.? Welcome to social media in 2024, where trends change faster than Taylor Swift fan theories. Numerous algorithm tweaks, new shopping options, and trendy new platforms are all there. It's enough to turn even the most astute heads.
But friends, don't spiral; we've already done the research for you. (If you need more help defining your scope, or getting buy-in for a digital marketing strategy at your company, don't miss our article on reasons you need a digital marketing strategy.)
Please take this blog post as a permit to stop your compulsive app-checking in an attempt to find the newest, trendiest social media trends.?
Short-form video is still the king
The app TikTok, which started the trend of short-form video entertainment, has an astounding 1.677 billion users worldwide as of 2023, with 1.1 billion of those users being active each month. And there's a sound justification for it. Consumers are ravenous for interesting, entertaining, bite-sized content.
Additionally, research reveals that Instagram users watch 17.6 million hours of Reels every day, and users in the US spend 45.8 minutes on TikTok on average!
Ninety percent of vertical videos—Instagram Reels, Instagram Stories, Facebook Reels, TikTok videos, and YouTube Shorts—have a greater watch completion rate than horizontal ones. This is another intriguing observation. In 2024, compelling social media videos will be essential if your clients want to succeed on social media and achieve their goals. Because of this, it's imperative that you have a meaningful discussion with them to determine the best course of action for addressing and utilizing this trend. Thus, two factors to keep in mind are:
With sales strategies evolving at breakneck speed, role of video marketing has emerged as the game-changer in the dynamic landscape of online commerce.?
Influencers Use Product Placement?
You see a video of your favorite social media influencer putting on lip gloss and talking about everything but the gloss. If you go to the comment section, you'll probably notice people asking for the brand of lip gloss.
And that's how product placement works.
It's not a completely fresh idea, but it's a subtle method to draw attention to a product and pique audiences' interest without making them feel pressured to buy.
Consider the influencer Clara Peirce, who engaged in a TikTok binge while carrying out her skincare routine.? (Read on to this if you need help in promoting your business locally).
More AI Integrations
While brands haven't fully embraced AI, we think more will follow suit, whether it's integrating AI into software or developing tools and filters with AI inspiration. Embrace artificial intelligence by introducing new services like Caption Writer, which can quickly create a social media caption.
Keyword Search & SEO Take Center Stage?
Google, take a bow; nearly 50% of millennials and Generation Z users are conducting their searches on TikTok and Instagram. This implies that it's more crucial than ever to optimize your posts with keywords if you want people to find your content.?
This modification reflects the evolution of online search in a more general way. Consumers want a more individualized, customized experience that is more inquisitive. Brush up your skills with everything you need to know about SEO and Keywords optimization.
Use an optimal strategy for your social media stuff, just like you would for a blog post or website page. Use relevant hashtags, appropriate keywords in your alt text, and appropriate captions to maximize the discoverability of your posts and profile.
Personalized customer care
The standards for customer service on social media have only risen. According to the Index, 70% of costumers now demand customized replies to their customer service needs, therefore they no longer only want quick responses.?
Additionally, 76% of customers notice and value it when businesses prioritize customer service; as a result, those who don't will inevitably lag behind. Providing exceptional customer support and customer service is essential for building lasting relationships with your clientele. Now, examine your involvement in social customer service: how responsive are you being? What more can you do to increase the scope of your efforts?
Final Thoughts
So, what does all of this mean for you?
Your clients need to have simple ways for customers to purchase from them, since online shopping is growing in popularity and consumers are using social media to either buy or review things.
Zrafted offers strategic insights, innovative content creation, and data-driven approaches to harness the latest trends. From viral challenges to immersive storytelling, Zrafted ensures that clients not only stay relevant but lead the way in engaging their audience.?
There are numerous trends you could hop on to. It's very easy to become lost in them, so take care. For this reason, we have chosen these 5 trends with careful consideration, since each one has the potential to make the most impact on your clientele. In addition to improving the user experience, this will increase the return on investment.
Contact us to get started, or follow us if you need more insights.