5 EMAIL MARKETING POWERFUL TRENDS IN 2023
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Knock, knock! Have you noticed the following year is coming to an end? OMG... and all the feeds are full of "What have I accomplished this year?" headlines. And you still have the challenge of where to find clients. It's not a problem if summarizing is not for you. It’s high time to get ahead of everyone and think about 2023. Anybiz team has already done everything for you, so take a comfortable seat, have a cup of coffee and enjoy your reading.
It is not a secret that email marketing is one of the most economical and effective forms of marketing. The research shows that almost 90% of marketers claim that the email marketing strategy is the most effective one. So, to boost your business in 2023, you must deal with upcoming trends to make the most of your email strategy.
Personalization is an email marketing tool that uses personal information about subscribers to create relevant emails. Individual address to the client improves statistics and significantly increases the effectiveness of email campaigns.
Why is it so important to personalise it?
AnyBiz has automatised snippets, try it.
Eager to see some numbers? Here are some statistics on email personalisation that can help you identify its benefit:
Reasonable? No doubt.
2. Moving away from open rate.
What is open rate? The open rate is one of the main metrics that shows the quality of newsletters. It is the first metric that tells you if the newsletter worked or not. It shows the number of users who opened the email.?
This year surprised marketers with several privacy-related changes that transformed tracking of campaign performance, especially from Apple. Therefore, marketers will continue to adapt to these changes, and data privacy will become an even bigger focus. Because of these changes, the open rate is no longer as reliable metric as it once was.
However, metrics such as clicks and click through rate will become even more useful.
The success of your email campaign depends not on the number of contacts you send out, but on the quality of your list. Create incentives for customers to feel good about leaving their emails for the newsletter.
3.?Using Artificial Intelligence (AI).
To make better decisions and build a stronger presence in marketing, you need to analyze a large amount of data, statistics, resources, etc., in order to identify changes in your audience. Thanks to artificial intelligence, it has become easier and more efficient to communicate with customers.
Artificial intelligence can create automated email campaigns based on customer search history data. It also shows you what kind of content will be the most effective in creating emails. As you know, the subject line is one of the most important parts when writing an email. Sometimes it is very difficult to generate a subject line that will attract the attention of the target audience.
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In this case, artificial intelligence comes to the rescue, which is able to optimize the subject line as much as possible and encourage the audience to click on the email.
This technology can help you analyse thousands of data and identify insights to fit your campaign, as well as customer patterns, to better understand how they interact with your emails or what they expect from you.
Moreover, AI is great for determining the frequency of sending email campaigns, as well as the best time to send them.
AI is implemented into AnyBiz product, check here.
4.?Spurring engagement with storytelling.
Storytelling is the art of selling through stories. Easy, isn’t it? Emotions are the free "roller coaster" that can convince the user more than dry (albeit correct) arguments.?
Storytelling technologies make a special impression. The method works due to the emotional component and narratives. They make the reader feel something, feel for the brand. This is enough to encourage action, turn customers into loyal customers, and brand advocates.?
Storytelling in marketing is used when creating an advertisement, video, blog or selling articles. With its help, you can non-trivially learn about the history of the company and the creation of the product.
Why is storytelling so effective?
Short-lived information is forgotten after 72 hours. But not stories. Storytelling technologies are recognized as the most effective at the scientific level. Researchers confirm that our brain is designed for stories because this is how skills and experience have been transmitted for centuries. If a story evokes emotions in a person, his blood releases dopamine, a hormone responsible for memory and information processing. The story that made you feel something is stored in your head.
5. Mobile version focusing.
Many people probably remember their first push-button mobile phone: after each login to the browser, they had to check the account balance with excitement. Initially, mobile Internet access was prohibitively expensive, inconvenient to use, and had severely limited capabilities. Today, more than 60% of all Internet traffic comes from smartphones. In addition, more and more purchases are made via mobile devices.
This shifting to mobile means that you must adapt your emails and make sure they appear and function correctly on mobile devices, as well as they have responsive design.
If you want your emails to stay relevant in 2023, make sure you deliver a positive mobile experience for subscribers.
By the way, you can estimate the email performance with integrated AI and make changes to make it more relevant and targeted. Check it now.
Following the freshest email marketing trends is crucial for keeping email marketing strategy effective.
If you find yourself stuck with points listed above, be sure that Anybiz team will give you a hand. Ready to drive more revenue with email marketing? Schedule a call today, get your clients tomorrow.?