5 Email Funnel Fundamentals

An email funnel is a highly effective marketing tool when it comes to generating sales. But as simple as it sounds, there are some very basic questions that you need to ask yourself before you opt for a funnel strategy.

Questions such as;

• What number of emails needs to be sent out?
• What should be the content of these emails?
• Should there be various emails for various sets of an audience?
• How to generate conversions from the leads?

Although there are numerous funnel emails that can be crafted and sent out depending upon the nature of a business and the audience segment, the following 5 types of emails are considered essential when it comes to email funnel marketing.

1. Segmentation

The audience lists can be segmented into multiple groups in order to send out more precise messages depending upon the awareness level of receivers about your product/ service/ solution.

The segments can be based upon;

• Geographics
• Demographics
• Psychographics
• Behaviour patterns

So you might be thinking, where do you find/ gather the useable data to segregate your audience into groups?

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