5 Email Copywriting Tips You Could Implement to Improve Open and Conversion Rates

?Of course, email marketing is one such way companies use to rake in massive profits annually. Research indicates that many companies get up to 3700% ROI with an effective email marketing strategy and effort.?

Well, if it can be done by numerous companies, you can also do it and get mind-blowing results. The way is to notch up your email copywriting skills.?

Looking for a perfect template to follow? Scratch that. The aim of copywriting is to be subtly persuasive, conversational, and to drive in sales eventually. And you are selling to humans who are terribly inconsistent. Thus, it’s only fitting you are fluid or flexible when writing copy.?

This doesn’t mean the rules of copywriting should be ignored. It just means you shouldn’t be straight-jacketed in your approach to crafting copies. You could still maintain diversity while playing by the copywriting rules.?

The idea of this article is to beef up your emails to ensure you improve their open and conversion rates. You won’t want your emails to take an unceremonious trip to the digital bin before they even had a chance to be read would you??

You won’t also want anyone on your email list to use the dreaded "unsubscribe button" would you?

Of course not.?

Here are 5 email copywriting tips you could implement to improve open and conversion rates.

CRAFT A COMPELLING ENOUGH HEADLINE

Of course, you must have heard this a thousand times, but it is quite essential. Research shows that the average human attention span drastically keeps reducing.?

As at 2000, it was 12 seconds. Today, it has dropped below 8 seconds. It is evident that you have very few seconds to grab one’s attention. Thus, you need to give it your best shot.?

And what better way is there than setting the stage with something they can’t just glance over. Winning your email subscribers over starts with writing a compelling enough headline.?

You do the job of ‘leading’ the mice to the cheese while staying on its heels. You craft a headline that is tied to a benefit. This hack really works wonders. You know why? Because the “what’s in it for me?” idea is what the world runs with.?

People are only interested in what benefits them. And the moment you set the table with that, you’ve sent many feasting. Copywriting is more of psychology, research, and less of writing.?

Pique your reader’s interest with attention-grabbing headlines. And while you do that, tie it to a benefit.?

BE QUITE PERSONAL IN YOUR EMAILS

It’s true, people are more likely to respond to emails that address them by their name, focus on their needs, and have concerns about their pain points.?

You know, sympathy is feeling sorry for someone that the shoe hurts. Empathy, on the other hand, is feeling the plight with them. You do this by crafting an appealing story with tons of emotional words.?

However, you should know you won’t be able to do this without being adequately informed about the problems your email subscribers have.?

You see why research is quite important when writing copy? Your email subscribers all have their doubts, fears, and worries. While you craft your copy, be sure you’ve studied them and what you are selling to them will improve their condition.?

Also, be sure to use “you” and “your” more than you use “I”.?

The spotlight should be on your subscribers. You are simply the technician.?

Your email marketing campaign will most likely succeed when you make it more about your subscribers than yourself.

KEEP THE WORDS SIMPLE AND READABLE?

You aren’t writing a dissertation, or thesis. Thus, you don’t need to use words that show how far you’ve gone academically. NO ONE CARES.?

As mentioned earlier, the average human attention span is declining, and you using words that can’t be understood by your subscribers only increases the chances of your email being ignored or thrown into the digital bin.?

Complex or intricate words easily create alternate meanings. Thus, it’s ideal you use simple words which point to a single meaning. Precision is everything. Vagueness can really affect your email marketing strategy.?

That’s why you need to be specific when choosing words. If you sell with words, you should make them void of ambiguities.?

USE POWER WORDS?

As a copywriter, words should mean more to you than anything else. Why? They are your tools in evoking the emotions you want evoked and also in subtly selling whatever you want sold.?

Research indicates that 5 of the most powerful power words are:?

? New

? Free

? You?

? Instantly?

? Because?

We won’t be able to exhaust all the power words in this piece. However, you can go online to check them out. Using power words (negative and positive) in your email headline and body ensures there’s a response from your subscribers.?

END YOUR EMAIL WITH A CLEAR AND COMPELLING CTA?

If there’s no call to action in the email you send, then there’s no point writing and sending the mail in the first place.?

Whether it’s a service, product, or you are trying to gather subscribers for your blog, you need a CTA. It is the seal of copywriting. The end of copywriting is sales. Therefore, it is only fitting to wrap up your copy with an offer to ensure someone clicks, buys, or signs up.?

You could end your copy with a timely offer. This works if you’ve managed to do a good job of crafting a compelling email letter. You could also expose what they stand to lose if they don’t buy the product, pay for a service, or sign up for, say, a newsletter.?

FINAL THOUGHTS?

To be an efficient email copywriter, you need these tips. Selling with words is easy, but what makes the words meaningful is understanding human psychology, and doing a thorough research on your subscribers’ needs, wants, worries, and fears.

That’s the meat and mead of copywriting!?