5 Email Campaigns and Flows You need to Implement
Email marketing campaigns are an important part of inbound marketing. It’s how a brand communicates with its customers and potential customers. Using this type of campaign accomplishes a type of goal, be it to nurture the existing customer or to increase sales. Or generating more traffic to the website, or raising awareness. Not everyone on your email list is ready to purchase.
Another thing to consider is that email campaigns are very strategic and calculated. Every brand is different and you need to tailor it accordingly to what you want to accomplish. So, here’s a few email campaigns that you need to do this Spring.
Welcome email flows
Imagine you’ve got a new subscriber, it’s polite to introduce yourself. You send 3-4-5 emails in which you create a sense of familiarity with your new subscriber. Also, you can also educate your new subscribers on what the brand promises, what is the brand's mission, and what the brand wants to accomplish.
In this welcoming series, you can introduce yourself, you can ask questions about your new subscriber. You can direct them to your social media accounts, or to your website. This type of email campaign and has higher open rates. But don’t take too long to contact them. Don’t forget to introduce yourself, showcase your brand, say thank you and maybe give them a little gift.
The abandonment cart email campaign
This can be triggered by a customer who added to cart a product/service and did not finish the purchase. In this instance, these emails come with an incentive of convincing the customer to finish the purchase.
The seasonal email campaign
You can launch your email campaign on any major national holiday. These types of campaigns have a build-up before and after the event. Meaning there's an opportunity to send several emails.
This campaign is perfect for almost every industry, as you can offer your subscribers discounts and special limited offers. First, you need to know the major holidays in the region/country you are promoting. Then, make sure your copy is engaging and speaks to your target audience, remember to add urgency and limited time offers. There is a reason why people react best to this, they fear missing out.
The post-purchase email campaign
This is another great way to nurture your audience and subscribers. Let’s say they already made a purchase on your website. Now would be a great time to send an automated email in which you reinforce the decision to purchase and build brand loyalty. If your brand sells haircare products, you can easily send an email after purchase with 5 steps on how they can properly use the products. Or maybe send them an educational email in which you explain how they can tend to a specific hair problem with your product.
The re-engagement campaign
This is a good email campaign to do when you’ve noticed a certain segment of your subscribers/audience has not opened your emails in some time. This can help you decide if they can be re-engaged, and if not you can take them off of your email list.
Whichever email campaign you decide to implement next you need to also consider whichever action your customers/subscribers take after opening your email. If you market through email an invitation to a masterclass, and a portion of them responded that they attend, you need to make another list. You don’t want to annoy them with the same email of attendance if they are already confirmed. You don’t want to lose leads.
Strategically plan your emails, automated them when possible, and make sure you keep track of your old, new and potential subscribers. If you are still not sure how email marketing works and how it can help you, book a FREE discovery call and we’ll chat about it: https://www.socialmediaboutiqueagency.com/contact