5 Email Automations That Can Increase Your Sales This Year

If you’ve already built the essential automations (welcome, cart abandonment, and browse abandonment), you’ll know just what a game-changer these can be for the day-to-day running of your business and, of course, your bottom line. But, as they say, you can never have too much of a good thing. Additional flows like these are bound to enhance your email marketing engagement and revenue.

Post-Purchase Flows

Many businesses make the mistake of focusing on leads and not paying enough attention to existing long-term customers or recent purchasers. However, it can be incredibly beneficial to reach out to those who have just received an order by sending a thank you note and specific product or care instructions. A few months later, you can follow this up with a review request or offer the customer a discount on their next purchase.?

Customer Winback Flows?

Ignoring the unengaged subscribers on your list can be costly. In fact, one study has shown that acquiring new customers can cost up to five times more than retaining the customers you already have. Instead of removing these subscribers, enter them into a winback flow filled with discounts they simply can’t refuse.

Reorder Flows

If you’re in the business of selling refillable products like makeup, skin care, or food and beverage items, a reorder flow will remind your existing customers to repurchase their favorites so they don’t run out. This is essential for increasing your customer CLV.

What’s more, this flow can be very effective for any B2B brand selling refillable stock.

Lead Nurture Flows

Perhaps your product or service is not a quick buy but something that recipients usually take their time to mull over before purchasing, like a car, furnishings, or large appliances. A lead nurture flow can really come in handy for items like these, taking potential customers through an extensive educational journey that doesn’t feel too forced or sales-focused.

Back-In-Stock Flows

This is especially important for a business with fast-moving items such as clothing, accessories, or pet supplies. If customers have previously browsed or purchased an OOS product, enter them into a flow to notify them once it’s available again.?

Takeaway

The email automations you create will depend entirely on the type of business you're in, and what your specific KPIs are. However, one thing is true for any business - email marketing flows are not a set-it-and-forget solution. You should be constantly analyzing the flows you have for optimal performance, and looking for gaps where new email marketing flows would be impactful.

It’s this approach of constantly building, tweaking, and improving where necessary that will get you the results you’re looking for from your automated email marketing program.