5 Elements Your Jewellery Brand Needs in a Store

Every jewellery brand must have an online and offline presence. The presence online differs as many brands have their own websites, as well as, are registered on the biggest platforms for sales and branding, which brings them a lot of traffic. With marketing technology the presence online is as good as the presence offline, but what makes the offline presence better?

How can your jewellery brand have a presence offline that is a complete experience in its entirety? The answer lies in the jewellery stores of your brand. Whether it is one store or a string of branches scattered across cities, all jewellery stores need these 5 elements:

1. Color:

Colours have been proven to influence moods and emotions. A lot of brands use comforting colours such as pastels and tints. It is important for any jewellery brand to use colours that symbolize class and character in their stores. Different colours have different meanings, and when used properly the imagery conveys the brand values perfectly. Hues of purple and tints of lilac have always been associated with royalty, and using them will convey elegance. Red symbolizes passion, desire, and zeal; using shades of red would prove to be enriching for the eyes. Green has always been a refreshing colour and has been known to add a sense of nature, especially when paired with gold or silver. Black, grey, and white have always been the classic colours, and newer colours in the same category are beige, cream, and hazel. Brown is the ideal colour to create a sense of inclusivity and mystery.

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2. Appearance:

The space of your store should be roomy, with effects scattered around for people to sit and admire the pieces. The store should feel inviting and it should be easy to explore. When it comes to materials, elements such as wood, marble, glass, and steel add to the atmosphere by making it graceful. If you want your store to look more natural marble and wood are a necessity. Wood brings warmth and marble is reflective; both make the store look vintage. When steel is added, the appearance is slightly modified and minimalist. Glass should be used to display the choicest of pieces optimally, enough to make the customers curious and draw them to the store.

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3. Light:

Based on the location and structure of the store, determine how much natural light it receives and work from there. When a customer enters the store, the lighting should be relaxing and calming. Great lighting makes the environment more dynamic when placed wisely. All the products should be clearly visible, and easily examinable for the customer's satisfaction. To make the atmosphere peaceful, soft yellow or cream-ish lighting should be used. The areas of displayed jewellery should be well-lit with an intensity that does not hurt the eyes but makes the jewellery glitter. Separate areas that require specific lighting from the ones that come under the overall lighting.?

4. Music:

Music has always gone hand-in-hand with store marketing, and if you want the stores under your brand to be the best, you will have great music. Some brands use music according to the style of their jewellery while some stick to music that is generally pleasing. No matter the music, the effects it should give should relax the customer and refresh their mind. The music should not be loud; soft and in the background, as your customer explores the store will create a sense of curiosity. Soft classical piano or violin music, jazz, acoustic pieces, and instrumental versions will do wonders.?

5. Smell:

Many brands invest in this aspect for their stores to create a remarkable experience for their customers. Smells create powerful memories, especially if they are pleasing. It has been scientifically proven that smells help in establishing an emotional connection as they influence the mood and perception of the person experiencing them. If a jewellery brand uses or creates a particular aroma for their stores, it helps foster a bond between the pieces and the customer and makes the brand unique as it stays memorable.

The ambience of your jewellery store should make people curious about your brand and its jewellery. They should feel enamoured and comfortable in exploring the brand further, to encourage the purchase and subsequent brand loyalty.