5 Elements of a Good Fundraising Campaign

The StockCrowd Team 01/28/2020

1. Makes a great first impression

What are the first things your audience sees on your site?

The landing page , or the page you direct your potential donors to, must be visually appealing and impactful. People today are more likely to be interested in relevant and attractive content, rather than text-heavy chunks of information.

● Check if your campaign has:

? Excellent design elements

? Relevant and proofread written content

? Properly formatted images & videos

? Complete organization information

? Updated contact information

Tip: When creating a campaign with StockCrowd , the expertly designed layouts are already available, and you just supply the content.

2. Expresses a clear intention

Why are you fundraising?

The answer to this question, along with all key details of your fundraiser, needs to be very clear in order to gain the trust of your audience. In tandem with the design, the essence of the campaign must be captured almost instantly with the key information you provide.

● Check if your campaign has:

? Campaign duration & timeline

? Goal amount in monetary terms or in-kind

? Descriptions explaining where the funds go

? Actual photos & videos of the project

Tip: With StockCrowd, presenting your information is completely customizable. You can also channel the funds you collect directly to its purpose by creating separate landing pages.

3. Has a straightforward call-to-action

What do you want your visitors to do?

In the case of fundraising, we want them to click that button to donate. It’s almost always more effective to provide your donors with some form of gratification to make them more comfortable with clicking all the way through.

● Check if your campaign has:

? A visible call to action button

? A clearly stated reward

? A sincere ‘thank you’ page

Tip: StockCrowd automatically sends your donors gratitude messages, but you can take it to the next level by designing a campaign specifically to fundraise in exchange for rewards.

4. The process of donating is seamless

How many steps does it take to make a donation?

It’s certainly hard enough to attract your audience to make a donation, and it becomes all the more difficult when it takes a long time, or worse, having to go to a physical location to make a successful donation.

● Check if your campaign has:

? Quick and secure online payments

? All the necessary information in one window

? A process that can be done in under a minute

Tip: The StockCrowd platform gives its users complete control over its payment gateways. Online payment allows for a much wider audience and is effortless, especially for the tech-savvy generation.

5. Follows through

What happens after your audience makes a donation?

After you’ve overcome the task of attracting donors, the bigger task is

keeping them engaged and maintaining this relationship. After the

gratitude message, it’s important to also leave them with a sense of

involvement and shared success.

● Check if your campaign has:

? Progress updates on the landing page

? CRM that gives you control over donor data

? The option for donors to make recurring donations

Tip: Show your donors you’ve fulfilled your end, and make them feel their impact by showcasing and sending ‘Updates.’ Take it a step further by enabling them to share on social media, and fundraise on your behalf.

StockCrowd’s technology makes these features, and more, possible. Schedule a free demo.