5 Effective Ways to Optimize Your Instagram Profile

Since its launch in 2010, Instagram has quickly grown from a photographer’s paradise to one of the biggest media-sharing sites on the web today. People look at Instagram for easily-accessed photos and videos posted from friends, family, celebrities, and, with a little help, they will soon be looking at your business as well. Use the following tips to begin optimizing your Instagram profile and getting your business out there!

Begin With Investing In A Business Account

The free account will work in a pinch, but investing in a business account will give you more options to make your business a success. Promotional tools, performance analytics, a section for your hours and location, and the ability to boost your content are just a few of the perks a business account can offer. Plus, you’ll be able to link it directly to your business’s Facebook Page and share content with the push of a button.

Next, Build A Deliberate Content Calendar

Unlike Facebook and Twitter, Instagram does not cut off the timeline after a certain point. Instead, followers can view images from the beginning of your account to the present, so building a deliberate content calendar will help keep your profile looking professional and organized. Keep your images consistent and relevant to your business, and be sure to double-and-triple check your content before posting it online.

Now, Review Your Instagram Profile Across All Devices

The popular way to view Instagram is through a phone or other mobile device, but that doesn’t mean you can ignore the other platforms. Your profile should look the same across all devices, so check your profile on a computer, different tablets, phones, and any other devices available. It may seem like a waste of time at first, but this small step will help keep your profile looking sharp no matter what.

On That Note, Make Sure You Have A Mobile-optimized Website

If you are planning to link your Instagram profile to a company website, make sure to optimize that website for mobile viewing. Your followers do not want to click the link and see a jumbled mess of a website replacing your pristine Instagram profile. Impressions matter, and making your website mobile-ready will go a long way in securing your follower’s confidence.

And Finally, Focus On Gaining Quality Followers-not Quantity

It may be exciting to see your follower count rise, but how many of those followers are real people? Instead of fishing for high numbers, promote engagement within your target audience. That way, you can attract the kinds of followers that will help you enhance your business’s online presence instead of empty bots that do nothing but clog your timeline.

Instagram is still a young platform, so there is plenty of room for growth and engagement with business and personal profiles across the world. Instagram can help you add some creativity to your business by sharing images and videos, and utilizing this platform to promote your own business is an opportunity that you shouldn’t m

Check out other related articles on the Valley Virtual Assistance Website:

• 5 Effective Ways to Optimize Your Facebook Profile
• 5 Effective Ways to Optimize Your LinkedIn Profile
• 5 Effective Ways to Optimize Your Pinterest Profile