5? Effective Ways to Create Evergreen Content That Drives Long-term Traffic

Want to create timeless evergreen content that drives web traffic for the longest? Are you wondering how to write evergreen posts your readers will always refer to?

This article is for you. You will learn practical steps on how to write evergreen content pieces that rank high on SERPs.

One of the most effective digital marketing assets is content marketing. That is because it enables you to market your small business in a variety of ways, using different content strategies, including blogging.

But you agree that not all blog posts perform well on searches, while others get buried underneath as you publish more blog content. Moreover, as time goes by, the strategies in some of your blogs will become outdated.

At this point, it means that the post materials are NOT essential to your ideal reader. So to remedy the situation, you need to write more evergreen content pieces. These are blog posts that will remain valuable for the longest and continue to drive organic traffic to your website.

Related Post: How to Create Blog Posts That Drives Tons of Web Traffic.

What Is Evergreen Content?

The most real definition of evergreen content is any content material that is not time-sensitive but always relevant to your target market. This type of content remains valuable for the long-term and may require only minor updates.

The concept behind evergreen posts is for you to write convincing informative blog posts that users can quickly find on SERPs. So, from the evergreen content definition, you can see that such materials are always fresh.

Examples of Evergreen Topics

Article or blog post topics considered evergreen are those that regularly excite readers. They have a high Google search volume, and social media shares even with time. As mentioned earlier, they continue to generate traffic for many years to come.

Here are ten evergreen content examples, include:

1. Product review
2. Recipe
3. Checklist
4. A complete guide for beginners
5. How-to guides/tutorials
6. Encyclopedic materials
7. How to select the best product
8. How to do something—lose weight.
9. Testimonial/social proof
10. Frequently asked questions (FAQ)

What Isn't Evergreen Content?

To help you better understand what evergreen content is, let us examine what evergreen blog posts are not. In a layman's term, any time-sensitive article is NOT evergreen content. Non-evergreen content goes out-of-date and requires frequent updates.

So let us look at some time-sensitive (non-evergreen) content types:

• News articles, such as the Olympic games and elections.
• Current trends
• Statistics or numerical reports
• Holiday/seasonal content pieces

Understanding what types of blog topics are not evergreen will help you produce relevant evergreen content that lasts the longest.

Importance of Evergreen Content for Your Content Strategy

Please, be reminded that creating timely content is also essential for your business. But to make the most of time-sensitive blog content, you must frequently write blog posts, and even edit and update them regularly.

In other words, creating short-live materials means that you will continue publishing without stopping. If you stop, your traffic stops flowing, resulting in a traffic drop. That is why evergreen content creation is so essential because it only needs minimal tasks after production.

So when you write evergreen articles on evergreen topics, you will drive consistent web traffic without much work. Because people are always searching for such subject matters, you will quickly make your blog profitable.

Related Post: How to Make Your Blog Profitable in 14 Simple Step

Benefits of Creating Evergreen Content

There are several benefits of writing content on evergreen topics, which is why they should be prominent in your content strategy.

Thus, let us look at a few of the advantages of creating non-time sensitive articles on evergreen topics:

1. Evergreen content drives more web traffic for the longest.
2. Increase website engagement
3. Drive your target buyer to your sales funnel
4. Boost SEO and Google search rankings
5. Helps you build a community around your blog
6. Connect with your audience and build long-term business relationships
7. Evergreen content makes you an expert in your industry.
8. It is Cost-effective
9. Improve your online reputation

The list goes on, indicating why you should publish enduring or long-lived content pieces.

How to Write Evergreen Blog Post That Drives Long-term Traffic in 5 Easy Steps

Now that we have covered the "What, Why, and the Benefits" of evergreen blog posts, let us dive into the best blogging tips on how to write enduring content that will smash Google.

1. Write Content Around Evergreen Topics

To start writing articles that qualify for evergreen content, ensure to write your blog posts around evergreen topics. We highlighted some of the above. The reason is that people are always searching for these subjects.

For example, if you're in the blogging and freelance writing niche, you can create content around the following topics:

• Proven Tips to Find Freelance Writing Jobs
• How to Start a Freelance Writing Business
• Product reviews
• How to start a Blog
• Freelance Writing Websites to Find Writing Jobs

These are a few evergreen topics that will keep driving more web traffic. That is because more and more people are switching careers to freelancing and blogging. So writing on such evergreen topics is valuable for your business blog since it will continue to attract readers and drive traffic.

In fact, the study reveals that about 50% of the US working community will embrace freelance work from home within five years. A further survey showed that 64% of freelancers believe that freelancing is a fantastic job opportunity for them. It has made their lives better.

However, if you're still not sure about how to generate evergreen topics to write for your blog, leverage your competitors to find their most popular blog posts. I elaborated on it (leveraging your competitors' most popular posts) in my recent article, "11 Effective Blogging Tips for Beginner Bloggers."

2. Do Thorough Research on Your Chosen Topics

Research is one of the most vital aspects of content marketing. So if you want your blog posts to be searchable and rank on SERPs, you must conduct thorough research on the topics you want to develop. It helps you write SEO evergreen content.

No matter how extensive you have developed your writing and blogging skills, researching your subject matter is crucial. For example, the Google search algorithm is constantly changing, which means that some ranking factors may also vary.

The Google May update saw several websites' traffic taking a nose-dive. Marketers who didn't realize why they are losing traffic were perplexed and wondered, why the drop in traffic? So if you're not abreast of what is happening, it will become a challenge.

According to John Muller, content quality matters a lot and should be a top priority.

John's based his response on a query about user-generated content (UGC) in a video series of the "Ask Google Webmasters" on YouTube. So if you're not creating quality blog posts that help the reader, your content may not rank.

But how can you find useful data to create quality materials? That is where research comes to play. In consequence, research your topics to find valuable information that will improve your content quality and solve users' problems.

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