Post-Pandemic Social Media Management: 5 Effective Strategies

It is no secret that many businesses suffered greatly during the pandemic. However, now that things are gradually going back to normal, you have the chance to redeem your business!

As a business owner, you'll be ahead of the game with an effective social media management strategy. Keep in mind that most of your prospective customers are on social media. In fact, research by Curalate proves that 76% of consumers purchase products from these online platforms.?

So, now that your potential customers are in the online space, what strategies can you use to attract them?? This post will help you rebuild your business using effective online strategies during this post-pandemic period. Let's jump right in!

1. Create New Content?

Tailor your content using targeted keywords to drive traffic to your website. Your consumers' needs are constantly changing. And, most of your buyers will be looking for activities that correlate with the current season.

For example, if you own a hair salon, most of your customers want the latest haircuts. Therefore, create content that will respond to their current demands. Just ensure your customers still remember what you offer when they’re shopping for their needs.?

To implement this strategy, first, determine what your clients find fascinating in the season, whether it's chilly or warm. Then, use keyword search tools like Ahrefs Keyword Explorer, Google Search Console and Semrush to locate high-volume, low-competition phrases. By using this smart strategy, you will only post relevant content.

Pro tip: During summer, for example, consumers prefer entertaining and light materials. Therefore, share fun ads, links and content on your social media platforms and Google to your target clients.?

2. Engage Actively In Social Media

If you want to stand out from the crowd this post-pandemic period, you must be active on your social media pages. Engagement is key to redeeming your business. So, when it is slow, engaging with your consumers will remain the most cost-effective and efficient way of staying up-float.?

Your social media planning should involve asking questions, commenting, posting, liking, sharing, and staying on top of trends. This will ultimately foster business-to-consumer relationships, brand loyalty and skyrocket your sales.?

3. Social Media Retargeting

Converting past social media visitors into clients once they visit your site is what is known as retargeting. It occurs when your clients search for top service providers on search engines like Google. Once they see your adverts and click on them, your brand enjoys a high visibility level.?

For example, you may run a restaurant that mostly caters to college students. Often, a holiday means losses for the business. But, if you include Facebook and Google in your retargeting campaigns, then you can change the narrative. Your ads will still attract hungry customers online.?Plus, with increased home delivery thanks to the pandemic, your business will still thrive.

This tip will still work for you despite the kind of business you run. Are you a dentist, lawyer, accountant, or personal trainer? Feel free to try it out.

Use Google and Facebook to target prospective customers by focusing on those who share your ads often, past clients, or those on your email list.?

4. Participate In Offline Events

All your social media campaigns don't have to be online. Offline social media campaigns, when leveraged properly, can increase your business's awareness. For instance, you can go to a festival or community event.?

While at it, you can set up a kiosk or pop-up shop, and then promote it online through your social media channels. You can even go on Livestream on Facebook or Instagram and in turn, customers will come to interact with you and your brand.?

5. Use Influencer Marketing

Most people on social media are either sharing selfies or interacting with their friends. With time on their hands, they definitely check out their favorite celebs on social media.?

When you play your cards right, collaborating with social media influencers will pay off as they'll help you reach out to your target audience on a large scale. Just choose a popular influencer whose activities are in line with what your brand has to offer.??

Increase Your ROI with Social Media Today!

Social media management strategies can take your business to new heights even after the pandemic. And implementing the above strategies will boost your business, especially now that people are thrilled not to be wearing masks anymore.?