“5 Effective principles on customer acquisition in the real estate”
Mohammed Hussain Shaikh
Land Investments|Land Acquisition & Transaction Management |Land Masters Academy
(1) Brand Identity:
Developers can always demand a premium if they have invested in connecting with the customers and stake holders on how they value them in keeping their promise to serve them in delivering their units on a timely basis. The assurance of getting their valuable possession on time and without hassle creates positive sentiments in the mind of the customers to identify and recognize the good will created by the developer in observing its consistency over a period of time.
(2) Sell what you tell:
It is always better to under say and over perform it is perennial as the binary effects of it brings in rich dividend when acquiring new age customers in large, commitment in engagement on product delivery holds the key to success in making all efforts towards a common goal.
领英推荐
(3) Knowing your local area culture segmentation:
The local demographic dividend plays a crucial role in determining the product to sale ratio if the market segmentation is curated with precision. Know the area, the density, cultural mix, ethnicity etc. it is immensely important to do a structured market research and validate the findings to realize what to offer and how to package your product.
(4)Holistic approach:
As with rise in urban and rural income there is a surge in the awareness on customers looking for products and developers that are taking the overall holistic approach in terms of environmental safety , Technology integration to save internal resources , energy management, pet friendly initiative , garbage recycling etc, the modern buyer in a way wants to contribute in initiative to serve the society as a social responsibility.
(5)Strategy design:
Strategy design primarily should focus on the overall experience the customer experience in the entire sales journey and gets connected with the value and culture of the company. A dynamic approach in fostering emphatical relationship will reflect in the strike rate on interactions in line with the overall conditioning on what is offered and accepted.?