5 Effective Digital Marketing Tips To Grow Your Startup

A huge chunk of our regular buying and selling processes has shifted online in recent times and so have our ways of marketing and advertising. The internet has brought stores and marketplaces right into the comfort of our smartphones and PCs. As a result, businesses are using digital platforms to reach out to their existing and prospective customers.

In this newsletter, we discuss 5 tried and tested digital marketing strategies that can help small businesses and startups grow and drive returns.?

What is a Digital Marketing Strategy and Why You Need It

A digital marketing strategy serves as a data-based roadmap that determines specific marketing objectives. It also involves the online platforms to employ for achieving these goals and a designated budget allocation.?

It's essential to devise a well-structured schedule covering all planned initiatives and to have backup measures in place to deal with potential crises or broaden the approach.

An appropriate digital marketing strategy provides a clear sense of direction, sets out objectives, and outlines the necessary steps for attainment.?

A well-devised course of action empowers team members to concentrate on assigned tasks. This enhances overall efficiency and productivity, thereby affording them opportunities to refine their roles.

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5 Proven Digital Marketing Practices for Startups?

1. Search Engine Optimization (SEO)

Search engine optimization (SEO) involves improving the ranking of your pages on search engine result pages in response to relevant searches. This is possible through informative content, optimizing page speed and security, conducting keyword research, and other tactics.?

Every business, regardless of size, attempts to optimize its website for higher ranking—a goal attainable through research and diligent effort. Top businesses and digital marketing services focus on the following aspects for search engine optimization.

Meta Tags – When writing content, ensure that the focus keyword you aim to rank for is included in the meta title and description. This informs search engines about the content's subject matter, thus aiding in improved ranking.

Site Speed – Optimizing website loading speed is crucial. Ideally, pages should load within 2-3 seconds. Slow-loading pages can lead to a significant percentage of potential visitors abandoning your site.

Keyword Research – Effective SEO relies heavily on thorough keyword research. Identifying the organic keywords your competitors rank for, and analyzing their reviews, awareness levels, and content strategies are essential. In addition, it is important to understand your customers' search queries and target relevant keywords.?

Backlinking – Backlinking is a popular strategy for enhancing website visibility, especially during the early stages of business. By hyperlinking your content on other reputable websites, you can boost your website's credibility and authority.

2. Social Media Marketing

Social media marketing (SMM) refers to the use of social media platforms to spread the word about your business. This helps grow your brand, connect with your audience, and drive website traffic.?

With billions of users on platforms like Facebook and Instagram, businesses can effectively reach a vast audience. Here are some tactics used by leading social media marketing companies for digital dominance.

• Research your target audience and select the most feasible platforms.
• Create a content calendar to organize and schedule posts, videos, and stories for consistency.
• Maintain a consistent tone of content and design throughout all social platforms.
• Make sure to include high-quality video content to engage and educate your audience.

3. Email Marketing

Emails are among the most effective marketing tropes that connect with our target audiences at a personal level. You can use customized content and offers to make your products or services more appealing to your users. Keep the following factors in mind while setting up your email marketing plan.

• Tailor your emails to each recipient, addressing them with their names.
• Create compelling subject lines to boost your emails’ chances of being opened.
• Make your emails compatible with mobile viewing.
• Include a clear and prominent call to action (CTA) in each email.

4. Influencer Marketing

Influencer marketing trend has become a powerful digital marketing strategy in recent years with the explosion of social media usage among consumers. Influencers are regarded as experts in their respective fields and we tend to trust them more than companies boasting about their products.?

According to contemporary research, more than 80% of marketers believe that influencer marketing generates greater returns on investment (ROIs) in comparison to traditional advertising modes. Team up with industry experts and influencers of your niche and build lasting relationships to stay relevant in a competitive landscape.

5. Referral Marketing

Referral marketing is the process of offering discounts to existing customers for referring your brand to your acquaintances. The discount becomes applicable when you share your referral code with others, and they make a purchase.?

Referrals have become immensely popular and businesses across all industries are embracing this trend. By rewarding your satisfied customers for recommending your business, you become a part of the conversation with their friends, family, and colleagues. This helps build brand loyalty and trust in both your existing and potential customers. Therefore, having a referral system is highly profitable, if used appropriately.

Winding Up

Devising a potent and profitable digital marketing strategy is a tall ask, especially if you own a startup or small business. However, following the trends and practices we’ve discussed, you can leverage the power of search engines, social media platforms, targeted emails, and other channels to reach out to your audience and generate new leads.

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