5 Easy ways to increase your reach on social media - without spending a fortune

Now that more and more businesses are online these days it’s so important to be savvy about where you spend your time. Most SMEs don’t have huge marketing budgets so now is the time to get creative with how you are going to reach your customers. 

People buy from people they know, like and trust. Before the pandemic a smile and a warm welcome was all you needed but now you need to ‘smile online’ 

Here are some tips to help you get more sales online…

Decide what platform to use:

Decide which platform your potential customers and current customers are on. Is it instagram? Twitter? Facebook? Tic Tok? Linkedin?

What age group are your customers? Where are they hanging out?

What do they want to learn? 

How can you add value to the platform and to your audience?

Make a plan:

Do you want to drive traffic? 

Brand awareness?

Create a community?

Do you want to use it as a customer service tool?

Do you want to create leads and sales?

Create great content:

The best content is your own content. Be yourself, tell stories and show behind the scenes.

Use Images - Canva or Design wizard are great for creating images.

Use video - Your phone can be your best friend. Film the sunset, press the red button and give a tip for the week ahead. Tell stories!

Interview guests and live stream to your audience on different platforms at the same time (I use Restream for this) 

People want to learn, be entertained and feel special. They want experiences not just ads 

Use Tools to help you engage with your audience. Some of these have a free version others have a monthly fee.

Scheduling content - Agorapulse 

Live streaming - Restream

Monitoring hashtags - Brand24

Personal video messages - Bonjoro

Whereby.com - For video calls 

Crowdcast - For webinars

Measure your success:

Google analytics - See where your website traffic is coming from

Twitter analytics

Facebook insights 

Instagram insights 

Ask - Your customers will tell you what it is they want more of ... Do they want more articles? Maybe they want to see you walking the dogs on the beach more as right now people are missing the sea!

If a new client contacts you ask where they heard about you.

Try Surveys - Ask your customers what they would like 

Twitter polls and Linkedin polls - Ask questions - Be creative - Use humour

Right now most people want hope, compassion and to be valued - Give your audience value, create trust and be kind. People are watching - Decision makers are watching. Stay away from Controversy and be consistent with your messaging. I remember I saw a Facebook memory that popped up and it said 'People buy from people' - So even 3 years ago I was saying that!

Another way to get more sales is to join an active engaged community like Women's Inspire Network. Check it out. Or come to our event on the 8th of March! There will be plenty of tips you can implement when you attend. Book here

Most of all please don't panic there is hope. But don't miss out on this opportunity to shine online now. More people than ever before are on social media so make sure you are there too. Share your knowledge, assist others and show that you are THE 'Go To' expert or your product is what people should know about now. Have you any tips you'd like to add in the comments? Please do - Let's help others with some tips