5 Easy Ways to Explain the Difference between Marketing and Advertising

As a digital marketing company or a marketing manager, it is important to be able to clearly explain the difference between advertising and marketing to clients and CEOs. This way, you will be able to ensure investment in the right medium in order to help achieve business goals.

We have used the analogy of the popular fairy tale Snow White and the Seven Dwarfs for better understanding. In the story, you will recall the infamous evil stepmother and her magic mirror. The stepmother would ask her mirror every night “Mirror, Mirror on the wall, who’s the fairest of them all” and the truthful mirror would reply, “You are, my majesty”. This pleased her to no end until it was not true anymore. READ MORE