5 Easy Tips For Compelling B2B Video Content On LinkedIn

LinkedIn is continuing to expand their video offering with features like live - streaming interactive virtual events and more.

However, you're capturing and sharing videos on LinkedIn, planning a video content strategy that fits the audience and the environment you aiming will help you maximize the engagement you generate.

Here are the tips for utilizing the full potential of LinkedIn videos:

Think Outside The Box When It Comes To Adding Value With Video

With more flexibility when it comes to how you capture B2B video for LinkedIn, it pays to think laterally about the way it can add value to your audience. B2Bvideo content should never just mean another talking - head interview, how about sharing the sights and sounds of conference you're attending?

Filming a short video guide to a hack that could save your audience time? or a new piece of technology? Remember, you can easily try different video content styles.

Experiment!

Plan For Mobile Viewing

LinkedIn research shows that 91% of their members watch videos on mobile devices, at least part of the time. In fact, 57% of all engagement with LinkedIn content takes place on mobile.

That means your chances increase significantly when your video is designed to deliver a good viewing experience on a phone. If a video you're shooting doesn't require a full landscape format, consider capturing it as a vertical video.

Learn Some Simple Video Editing Techniques

Invest some time in learning how to use simple video editing software such as iMovie or Camtasia. Taking the time to edit video before uploading them helps you control the pace and the length of your film, ensuring you keep your audience's attention and take a more creative approach to your content.

Be Creative, Be Different, Be Funny

An most interesting finding from a FT study about how executives consume content was the value that C - suite audience place on humor and creativity in video content. It's worth bearing in mind that senior executives often engage with the LinkedIn feed outside of traditional office hours.

In that context, they 're far more likely to respond to something that intrigues them or makes them laugh.

Don't be afraid to aim for the funny bone.

Get Text And Video Working In Partnership

Don't rely on videos to do all the work for you. Use the text of your updates to introduce, tease and frame the content that you're sharing.

Thank you for reading, subscribing and also for the support!