5 Easy Steps to Using R & Google Analytics to Optimize your Marketing ROI

Do you want to use your data to improve the results of your online efforts? Do you think analytics and data science are too sophisticated for you at this time? Well, don’t let the brainiacs fool you! Extracting valuable insights from your data is not rocket science! It’s not even that complicated!!

In this article, I’ll show you the 5 easy steps you need to take, and even give you a leg up by providing you the code you’ll need to do this for yourself. I give you a demonstration of how I carried out this evaluation for my brand, and end by explaining to you EXACTLY why it’s preferable to do this in R, rather than use plain Google Analytics.

STEP 1: DOCUMENT THE RECENT EVENTS THAT ARE LIKELY TO IMPACT YOUR DATA & CONVERSIONS

Ok, so I am going to keep this step discussion brief, and then after we get you through this part, I’ll show you how I applied these steps to optimize my own online marketing efforts.

In the first step you want to take a little time to form a solid idea about what you expect your data and results will look like....

The rest of this article is continued over at Data-Mania. Take a visit and download your free scripts to start using this powerful approach for yourself.