5 easy to steps to optimize your LinkedIn Service Page

The world of work is evolving faster than ever and many are switching to more flexible working arrangements. With that in mind, we’re sharing the latest features and tips for LinkedIn Service Pages, so you can showcase your work and connect with the right projects and people, all in one place.

Why use LinkedIn Service Pages?

• A dedicated landing page to showcase your services
• Potential clients can easily review your work and contact you
• Take advantage of a global network of 800+ million professionals
• It’s free!

While there’s a huge demand for project-based work, it’s always a good idea to finetune your profile and grow your business. There are already over 4 million LinkedIn members who have a Service Page. Keep reading for our five easy steps to make sure you get the most out of your experience, and set yourself up for success.

1. Introduce yourself to clients in a friendly way.

To stand out in the global freelance marketplace, it’s worth putting what makes you unique front and center. Your LinkedIn Service Page is the destination for establishing a credible presence for your business. After setting up your Service Page, we recommend adding 2-3 sentences on what makes your service unique. Consider it your “elevator pitch”, as any LinkedIn member, not only your connections, can message you with a service request.

Do:

• Greet the page visitor with friendly yet professional language
• Outline briefly your key services
• Mention the long-term benefits of your services
• Invite the reader to contact you directly

For example, career coach & business owner Joyce Guan West, has leveraged the About section to introduce herself in a warm way. She also has captured an opportunity to set up discovery calls, by including a link to her calendar and an invitation to schedule a face-to-face call.

2. Showcase your work by adding media.

Sometimes it can be hard to put your work into words. Let your work speak for itself by including images and videos on your Page for members to see. Adding media to your Page helps potential clients get an understanding of your experience and the type of work you can do. We’ve made it easy to link to material, so potential clients can learn more about your business. When thinking about what to include, you can consider adding:

• A showreel, portfolio or other examples of your work
• Links to websites related to your business
• Video testimonials from prior clients

Marketing consultant and CEO Anthony J James has done a great job of this by including an introduction video and customer testimonials to help his potential clients learn more about his business.

3. Build social proof with ratings and reviews.

They say the best marketing tool is word of mouth. It’s also a good idea sometimes to show, and not tell, what makes your business special. You have the ability to display reviews on your front page for top visibility. When it comes to marketing yourself as a solopreneur, or small business, a good referral is worth gold.?

You can invite past clients to leave a review of your services, and rate your particular strengths, from communication to timeliness. They can also add a written testimonial of their experience working with you, posted from their LinkedIn member profile. That way, anyone who views your Service Page can get an idea of what it’s like working with you.

SkildLabs CEO, Lachezar Arabadzhiev, highlights the success of past projects and partnerships by inviting clients to leave a thoughtful 2-3 sentence review of their work together.

4. Stay relevant by sharing in the feed.

The great thing about an integrated social media marketplace, such as LinkedIn Service Pages, is you can spread the word about your business directly to the world’s largest professional network. We know the LinkedIn feed is extremely valuable for achieving visibility across your network. That’s why we’ve made the experience as streamlined as possible. Actively boosting visibility for your Service Page is an ultimate growth driver. From creating a Service Page, to receiving a rating or review, you can share all of these components in a Post for those in and out of your network to see and engage with on the feed.

Here, Oyeronke Ajao, CEO of ResumeSparked, has shared a review she’s received from a past client, via a post. That way, she can stand out to anyone searching for a resume writer as a proven, reliable option.

5. Manage communication from your LinkedIn Service Page.

Once you feel confident in how you’ve set up your Service profile, you’ll start to receive business inquiries to your Page under “Request for Services.” You have the option to submit a proposal of how you intend to carry out the client’s offer of work directly to the request.

And for a more human touch – we always recommend to pair your proposal submission with a direct message to your potential client. Let them know you’ve submitted a proposal, and are looking forward to working with them. Clear and regular communication is key for attaining and retaining business.?

When you tap into the infinite possibilities of connecting and working with millions of the world’s professionals, it’s exciting to see how your business can grow. You never know what sort of connections you’ll make along the way. Take our top 5 tips to optimize your Service Page and start making proposals today.

1. Introduce yourself to clients in a friendly way
2. Showcase your work by adding media
3. Build social proof with ratings and reviews
4. Stay relevant by sharing in the feed
5. Communicate clearly with your prospective clients

Get started by setting up your Service Page!