5 Do's and Don'ts while posting on social media

1. Do have Complete and Active Social Profiles?

• Most of Social Media Do’s and Don’ts Guides suggest everyone to do have complete and active Social profiles on those networks that are best fit for their businesses, as this ensures the needed engagement
• Partially completed profiles are not considered credible. It is advisable to choose a name or handle that easily describes you. It is very important to thoughtfully fill out all the profile information. Using logos and providing an impactful portrait of your personality will ensure better credibility and result-driven recognition

2. Be Consistent with your Business Profiles

• When you create a Social profile to ensure some kind of conversion, being consistent with the types of content you share is one thing that Social Media Do’s and Don’ts Guides always suggest
• If you run a business page and share your personal incident that is irrelevant to your business then that would make your page insignificant in front of your target audiences

3. Be Unique and Engaging with your Sharing

• Your branding is directly proportional to the content you share and that is why it is very important to ensure a representation of you and/or your business that translates your uniqueness and expertise in the most convincing way possible
• You should be proud of who you are and what your business talks about, as this adds credibility to your brand voice and creates a ground for healthy discussion on the related Social Channels

4. Do Make Relationships

• When it comes to Social Media Do’s and Don’ts, one of the most important do’s is using Social Media to nurture existing relationships and simultaneously build new ones as well
• To make an effective relationship, knowing how often you should engage with your target audiences is very important. Using?Social Media tools?that automate updates to clients’ social media accounts would be very helpful in this

5. Do Prioritize Your Networks

• Trying every available or new social network is strictly ruled out by Social Media Do’s and Don'ts Guide. You should focus on those networks that are best fit for your business and target audiences accordingly
• LinkedIn is very useful and considered as best for B2B businesses while Facebook, Twitter, Instagram, etc. also help in ensuring B2C and B2B marketing depending upon your target base

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