5 Don'ts And Do's of Using ChatGPT for Content Marketing in 2023

News Flash!

According to Authority Hacker, 54.9% of respondents suspect AI content has been sent to them from businesses in their content marketing.

The above findings simply mean that people do not like to read or interact with a bot, especially from brands and businesses. ChatGPT should be used subtly in your content marketing. Yes, using ChatGPT can be a valuable tool for content marketing, especially in 2023 but it is pertinent to be careful to know of its potential limitations and capabilities.

In this article, I would be sharing the Dos and Don’ts to consider when using ChatGPT for content marketing in 2023.

5? Don'ts Of Using ChatGPT For Content Marketing In 2023

1. Don't Depend Solely On AI-generated Content: Depending only on ChatGPT to create your content is not advisable. Your brand will lose its human touch and brand voice as you remove the human-created quality when you depend on ChatGPT solely. Maintain a balance in your content marketing strategy.

2. Don't Overuse AI-Generated Content: This almost sounds like the second one but it is not. This means you should not flood your platforms with only AI-generated content. It is easily detected by the algorithms and bots of these platforms and it may reduce your reach and visibility. Focus on creating diverse content types from different sources while curating your content strategy.

3. Don't Ignore Ethical Standards: ChatGPT is liable to produce misleading content, which can lead you to spread false information to your audience. Be careful to ensure that your generated content adheres to the guidelines of your industry and you fact-check with current news in your field.

4. Don't Dismiss Your Content Performance Metrics: Analyse the engagement metrics of your AI-generated content and human-created content. The key performance indicators help you understand what content resonates better with your audience.

5. Don’t Underestimate The Need For Human Supervision: Although AI models have advanced, they are not flawless. Human oversight is essential to ensure content quality and to intervene if the AI starts generating inappropriate or biased content.

5 Do's Of Using ChatGPT For Content Marketing in 2023

1. Know Your Goal and Guidelines: To use ChatGPT for your content marketing effectively, it should be used after you have understood your goals and objectives for your content marketing. Understand your target audience, define your content marketing objectives, and the tone and perception of how you want to portray to your audience. This helps you give clear direction for the AI to generate content that reflects your brand identity.

2. Use ChatGPT For Research And Inspiration: It is tacky and tardy to just copy and paste the content you get from ChatGPT. ChatGPT is great for generating content ideas, and insights into trending topics to help you create content that resonates with your audience. ChatGPT helps to shorten your research time by identifying popular keywords, questions, and news related to your industry.

3. Edit and Proofread Generated Content Carefully: ChatGPT quickly generates content, which usually generates errors and irrelevant information. So always review, edit, and proofread the AI-generated content for fact accuracy and brand consistency. Not proofreading may lead to your brand disseminating wrong information and reduce brand integrity. Fact check always.

4. Humanise Your Content: I can recognise purely generated ai content. There is this monotone and specific word usage common to ChatGPT. You are to personalise such content to match your audience's preferences and needs. Use data from your customer profiles to make your content useful, relevant, and engaging.

5. Monitor The Generated Content: As you use ai to generate your content it is advisable to keep track of how your audience responds to it. Engage with your audience who interact with your ai generated content to build relationships and get feedback on how they find your content relatable and useful.

Finally, ChatGPT is a powerful tool that has come to stay to help content marketing easier however it should be used responsibly and as part of a data-driven and human-created content marketing strategy. I have software as a service that is specifically useful to content writers, business owners, and career professionals who want to level up their content game. You can check it out at sambeapp.com.