The 5 Digital Marketing Trends You Cannot Ignore in 2022

Keeping up with ever-changing digital marketing trends may seem challenging, but it’s crucial for business owners to do. While digital marketers are hopping on to this opportunity, other small business owners scramble to adapt to the changes in consumer behavior and it doesn’t have to be you. With online education booming, here are the top five digital marketing trends you can't ignore in 2022.

1. Video marketing: Because of TikTok, videos can go massively viral and enable brands and regular people to reach thousands of users all over the world daily. Challenges enable creators to start a trend while creating brand awareness, with the use of user-generated content as gasoline to spread the wildfire.

2. Niche marketing: Niche marketing is all about specializing in a specific product or service to build a stronger connection with your audience. A niche market enables you to pay close attention to the needs of your audience to understand what they want. It enables you to position yourself as the expert and attract loyal advocates of your brand.

3. Ecommerce platforms: Ecommerce platforms have been on the rise lately, and are expected to grow in the coming years. Retailers and product-based businesses can benefit from having an online presence by using these platforms for visibility and using social media to spread brand awareness. Store owners can use integrated online shopping on Instagram and Facebook with “Shoppable” posts and ads, making it a seamless experience for online users.

4. Mobile marketing: Some of the most important mobile marketing strategies include SMS marketing, in-app marketing, social media marketing, location-based marketing and proximity marketing.?

5. Marketing automation: Sending out an email sequence is a form of automation that enables you to follow up with a lead consistently, by sending resources to add value, educate or sell your products and services. Beyond email newsletters, messenger bots (also known as chatbots) have become increasingly popular as they have helped businesses reduce operation costs, customer support and manpower costs.

Now that you’re aware of the latest digital marketing trends that will be beneficial for your business in 2022, it’s time to implement them to gain massive reach and higher levels of interactivity. The trends have just begun. It's crucial to stay ahead in the marketing game.

Let me know your thoughts!

Gopal Krishnan