5 Digital Marketing Trends to Know for the Decade

The past two years have shown a major increase in the amount of money allocated to digital marketing and communications, which has created challenges for senior-level marketers who have not been able to keep up with the changing times. The speed at which new techniques in digital advertising, social media marketing and SEO are growing and changing is faster than it has ever been.

People who haveworked in marketing and communications for twenty years or more need to check their skills and knowledge. Don't let practices you learned a decade ago become a weakness as you fight to be heard in an electronic community nearing four?billion users.

1. Roles have changed so that there are more demands on marketing departments to share some of their work with the public relations teams and vice versa.?

2. Digital marketing and?design thinking ?have created opportunities for businesses to conduct strategy meetings and prepare plans for launching new products more thoughtfully.

3. It takes a village to launch a product.?

4.?Decide on a plan and stick to it until you have a chance to see how it is working. Too often, I see digital marketers shift tactics and direction because a client or manager expresses concern or has a new idea. Without a plan and some data about the progress to review, digital marketing is like playing whack-a-mole.

5.?Growth is great if it is sustainable.

There is much to know about?digital marketing ?and not a lot of time to learn.?It is an?exciting time in the field of marketing and communications, but continued learning is key to being effective.