5 DIGITAL MARKETING TRENDS FOR CASINOS IN A POST PANDEMIC WORLD
Chad Hallert
Chief Marketing Officer at Good Giant | Adjunct Professor at the University of Nevada
The past 18 months have been difficult for the travel industry to say the least. Resort casinos have been no exception, with U.S. casino revenue decreasing by $13 billion in 2020 (American Gaming Association).?
Beyond the pandemic’s financial impact, months of lockdown and restrictions have changed the way audiences engage with media. Data usage is up 44% year-over-year and the average person now spends a whopping 145 minutes per day on social media (Statistica). This means that the time for you to take your digital marketing efforts to the next level is now.?
We recently had the opportunity to lead a panel discussion at the 2021?Indian Gaming Tradeshow and Convention?(NIGA) with marketing directors from three of our favorite clients:??Agua Caliente Casinos,?Coeur d’Alene Casino?and?Inn of the Mountain Gods?where we presented 5 Digital Trends that every casino marketing department must embrace in a post pandemic world.
Great blog article Chad. Clear and concise.