5 digital brand awareness strategies for FMCG Direct-To-Consumer (D2C) market. #PaidAndOrganicBoth

Organic Is Not Dead. Welcome Instagram Reels : Well, organic is alive and boosted. The platform is getting a lot of traction from users and push from the owners as well. The reason could be as simple as entertaining mobile optimised snacky content, customers like-ability, way to steal and kill tik-tok or maybe a monetisation plan through Ads in the pipeline. *obviously*

Key To Success : Read this article by a colleague on  Instagram Reel Strategies For Better Traction.  https://www.dhirubhai.net/posts/diksha-chaturvedi-a4838b10b_marketing-instagram-reel-activity-6765887466009374720-OV06

Relevant Influencer Tie-Ups : A lot of models to explore in this. Send gifts on barter, feature for free, get nice product shots and influencer videos made for 10-20k per influencer. If you got an in-house team then this might be managed well. It’s time consuming. And time is money. So put your bets accordingly. An Influencer agency might be useful for better results.

Key : Right selection criteria, engagement check (Beware of fake followers)

Reference : https://wobb.in/

Contact : Vageesh | [email protected]

Brand Giveaways And Sponsorship : If you are active on SM, you might have seen a floating giveaway getting all the comments and likes in the world. Zomato gave an intense twist to it recently. You can organize the same with multiple brands. For that matter, this can be done as a sponsor to a famous influencer as well. Keep a check on these brands for a giveaway campaign very soon. You might win nice gifts! Repost this article and your chances would be higher.

Darkins : https://www.instagram.com/darkinschocolate/?hl=en

Udyan : https://www.instagram.com/udyantea/?hl=en

Kalchi : https://www.instagram.com/kalchiindia/?hl=en

Key : More worth, More participation. Right timings. Boost within right TG.

Co-Marketing For Introductions And Affiliates: Becoming very popular day by day. Brands making each other their best friends and introducing them to each other’s customers with special discounts. Taking the whole insights around collaboration to newer heights is XIRCLS. Check them out and buy the subscription today. It’s meant to grow faster than bitcoin very soon.

Reference : https://www.xircls.com/

Contact : Uttarika | [email protected]

Paid Traffic Campaign, Video Views : Make a kickass brand video, let it expand your top of the funnel. Keep it optimised for views. Let your money nurture the funnel. This video can be a turnaround for retargeting campaigns later on. For now, you can reach a lot of people through the same.

Key : Talk about their life problems and how this product will help and not an imaginative version of vice-versa. You can be entertaining as well. Be crafty but on point.

For more insights on building your D2C brand. Sign up for a 15 minute consultation session on the following.

1. Analysing your web-store (Shopify Must Have/Nots)

2. Auditing of ads (3 must Ads for Fb)

3. Performance strategies (If you are doing the funnels right)

4. Customer Retention plan (What and How)

Book your session here.

https://calendly.com/direct-to-consumer-consulting-with-teaser/15min