5 Different ways marketer's can target their Audience

When marketers know their customers and prospects they are able to create more personalised messaging that is relevant and more effective to the business. Personalisation of brand experiences is a powerful way to drive engagement and conversion – and in digital advertising, personalisation is driven by data.

Before the rise of digital marketing direct marketers relied on public information and other sources to collect data on their target audience. They bought mailing lists from catalog companies or purchased subscriber lists from magazines to reach out to potential customers. Audience segmentation and targeting are not new strategies, but digital data collection has significantly increased their impact on the success of marketing campaigns.

Finding your target audience involves different targeting strategies for business. Let’s take a closer look at some of the most common targeting methods and how they can be valuable to a successful marketing strategy:

1.   Audience targeting : This type of targeting allows you to distribute advertisements to unique individuals based on demographic data such as age, gender, income, education and interests.

2. Contextual targeting :This data is derived from content internet users are browsing as context for reaching them. which is primarily advertising based on highly searched keywords and relevant content. This type of targeting can be broad but also goes into highly specific segments, diving into areas from sports and entertainment to healthcare news.

3. Behavioural targeting : Behavioural targeting is used to reach individuals based on their specific habits and interests. The process involves compiling web searches, purchase histories, frequently visited websites and other information to create a full user profile. Marketers primarily use behavioural targeting to deliver messages to an audience that are likely to have the most interest in them.

4. Geo-targeting : Much like audience targeting, geo-targeting is used to deliver specialised messages to your audience based on their identity as it relates to their location. This method allows you to target IP addresses to dig deeper into specific geographic areas near you.

5. Retargeting :If you’re looking for a way to target individuals who have visited your site in the past, retargeting may be the best tactic for you. It’s a simple and effective way to bring customers and providers back to your page and keep them engaged in hopes of taking action on your site in the near future.

When it comes to choosing a targeting method, it is important to focus on your business goals. Each tactic is effective in its own way, but each one can help you increase your digital reach and target specific professionals using precise data and insights.