5 different ways to find Voiceover clients:

Another article for a blog I write for: Anthony Pica's - A VO's Journey... enjoy!

Yoohoo! 

Here I am, I am over here! Helloooo?

Ready for work and ready to change your life with my super talent!! 

Helloo?? 

Anyone there?? (cue Crickets SFX…)

Sound familiar?

One thing we all need as voiceover artists on our respective VO Journey is:

Eyeballs!

Potential clients that continue to trip over and ‘eyeball’ your demos and voice work

and in order for that to occur, we have to have:

 Content!

A constant stream of relevant content to inform, entertain and amuse is paramount to your continued growth and an ongoing stream of traffic to your services. So, in saying that, what’s required to find clients?

Here are 5 different ways to set your voiceover career on a positive path and bring you the clients you need.

Online Platforms

Online platforms come in many different styles and forms, some more general for voiceover talent and others are more specific, for example, ACX is specifically an audiobook portal. As you probably already know, online freelance portals are here to stay for all sorts of services as well as voice work and it’s my tip they won’t be going anywhere soon.

The question remains - Is it possible or even reasonable to want to be on all of them?

Given there are so many platforms available across the globe, it would be hard to be represented well on all of them, however, if you decide to put your profile on a platform you like the look of, firstly, make sure you fill in every detail possible to provide a concise picture of who you are and the services you provide and second, make your audio quality the best it can be and keep your demos updated frequently. It’s my advice to be on at least 5 websites and to manage them accordingly… start with one, complete your profile, and move on to the next one. 

Remember, we do more of what works and less of what doesn’t, so if you find yourself on a platform that doesn’t produce work for you after 6 months, keep an eye out for a replacement for it and set that one up… keep in mind there are ‘pay to play’ sites, free sites, sites that talent have to qualify for… make it a major point to always manage your outgoings and incomings carefully.

Social Media

Social media sites are a great way to develop your exposure, show your talents and latest demos and inform potential clients about your services, and give your audience insights into your character. Remember, people buy from people they like and resonate with. 

Social Media is your gateway to getting more people to like you and to like what you do which means more Eyeballs and potential clients.

Email Marketing

Email marketing should be a part of the equation of your voiceover journey. It might not sound terribly exciting, but done well, it can play a major part in your business growth.

Your first steps would be to research using an auto-responder to connect with your client list and keep in touch with them, letting them know you’re available and ready to help when they need a voiceover.

My advice would be to offer something free to build your relationship with them. Maybe it’s a new after-hours message for their phone service, free of charge, or maybe it’s a 30-second web commercial of their choice… anything to start a conversation and go from there...

Cold Calling

Words that strike fear into the hearts of voice talent… Cold Calling

Can I say that I understand?

Cold calling has quite a reputation in some circles, but when you consider all that you are doing is calling a company you’d like to work with, asking if they are currently taking demos for their roster and then seeking out a contact person and an email to contact them on, then really, you are clarifying a companies needs and adding to your client list. Start with 2 calls per day just to try it out. It’s my bet that no one tells you to go away and with the right application and a little practice, you’ll soon be connecting with businesses that need your voiceover services.

Your Business Website

Your website should be a content portal that is written in such a way that it showcases your talent with examples of your work and has a landing page with pricing and a call to action to make it easy for potential clients to understand what you offer and want to buy from you.

It’s my advice to keep your website simple and straightforward and informative.

I’m hoping this has been educational and useful to your voiceover journey and all the very best on your hunt for more clients and more traffic to your content!

Stephen McNamara